Vice President for Enrollment Strategy

The Vice President for Enrollment Strategy (VPES) serves as the chief enrollment strategist, overseeing undergraduate and graduate admissions, financial aid, enrollment marketing, and enrollment analytics to drive sustainable net tuition revenue growth. Reporting to the president, the VPES is responsible for developing the institution's comprehensive, data-informed enrollment strategy in alignment with academic priorities and ongoing financial planning.

The VPES partners closely with academic and other institutional leadership to align enrollment goals with academic, athletic, and other co-curricular program development, market demand, and long-term financial planning. The VPES leads a highly analytical, customer relationship and outcomes-oriented approach to recruitment, financial aid leveraging, and student success, strengthening the College's competitive position in a rapidly evolving higher education landscape.

The Vice President for Enrollment Strategy is a strategic, analytically driven leader who combines strong business acumen with deep expertise in enrollment management. This individual brings a demonstrated ability to translate market intelligence and institutional priorities into actionable strategies that drive enrollment growth and net tuition revenue. The successful candidate is highly collaborative and operate effectively across administrative units. The successful VPES is adept at balancing long-term strategy with near-term execution, and bring a disciplined, outcomes-oriented approach to decision-making.

This leader is skilled at refining and deploying compelling value propositions for targeted student markets, leveraging data, technology tools such as the institution's CRM, and financial modeling to guide strategy. The VPES is equally comfortable leading a high-performing enrollment team, navigating complex organizational dynamics, and responding to changing demographic and market conditions with agility.

Under the leadership of President Abiodun Goke-Pariola, North Central College has articulated a bold and forward-looking strategic vision through NCForward, positioning the institution for sustained excellence and growth. To view the strategic vision and all of our Senior Leadership positions, click here.