Video Writer & Producer

Job Description

The Video Writer & Producer is a digital content production role responsible for writing and developing high-quality media assets - including scripted videos, podcasts, corporate documentaries, episodic shorts, educational and training content and promotional/PR-driven productions. This role is fundamentally a storytelling and content creation position, with the primary output being compelling, written material. The Video Writer & Producer leads the full lifecycle of digital content - from content and scripting through production, post-production and final delivery - and works collaboratively with the rest of the WGU Studios team (Operations, Production and Graphics/Design), along with internal clients and executives, subject matter experts and technical staff across the university, all to achieve exceptional results.

Primary Responsibilities

• Write, develop and edit video scripts across multiple formats: 2-4 column scripts, narrative scripts, promotional copy, social media stingers, creative briefs and pitch decks. Script development and copywriting are core, primary functions of this role.
• Act as the lead creative writer on scripted, unscripted, and corporate video needs.
• Lead the development of compelling narratives and story concepts for video, podcast and animation projects. Identify stories worth telling and champion them through the production process.
• Translate complex data, concepts, and institutional messaging into clear, engaging, and audience-appropriate content.
• Develop creative strategy informed by market trends, consumer insights, competitor messaging and campaign data. Proactively identify new content angles and narrative approaches.
• Partner with videographers, editors, animators, and audio engineers through the video production process.
• Implement accessibility standards for all video content, including captions and transcripts.
• Stay up to date with emerging technologies and industry trends to identify opportunities for process improvement, social media best practices, and platform-specific requirements.
• Communicate and collaborate effectively with team members and stakeholders at all levels to ensure a smooth transition from initial concept to final deliverable.
• Review and filter creative briefs; partnering with internal clients to gather necessary information. Scope video and animation projects and establish key milestones with team members, clients, and stakeholders.
• Coordinate with university leaders, employees, students, partners, and other subjects to translate complex topics into scripts and video assets.
• Manage the communication process in partnership with the studio operations teams between stakeholders, studio, and participants.
• Prioritize numerous and overlapping projects, including experience working under and meeting tight deadlines, and foster and maintain good relationships with internal and external clients, team members, and partners.
• Perform other related duties as assigned.