Web & Digital Communications Specialist

Web & Digital Communications Specialist

Company:
West Virginia Higher Education Policy Commission

Job Location:

Category:
Web Developer

Type:
Full-Time

General Job Summary

Leads web design, multimedia production, and digital outreach initiatives for the Division of Student Affairs. Oversees development and management of division websites and web portals, strengthens online engagement through SEO and digital strategy, and supports statewide outreach through multimedia content and technology solutions.

Classification: Full-Time, Exempt, Non-Classified, Benefit-Eligible, Grant-Funded

Duties and Responsibilities:

Web Design, Development & Management

• Design, develop, and maintain division websites and web portals, including WordPress-based platforms
• Manage content updates, site functionality, hosting, domain management, and web security.
• Develop new web applications and interactive features.
• Troubleshoot technical issues and coordinate with vendors as needed.
• Ensure accessibility, usability, and responsive design across devices.
• Maintain brand standards and visual consistency across digital properties.

Digital Outreach, Search Engine Optimization (SEO), and Multimedia Production

• Develop and implement digital outreach strategies to expand online engagement.
• Optimize websites and content for search engines (SEO) to improve visibility and search rankings.
• Monitor web analytics (e.g., Google Analytics) and generate performance reports.
• Identify audience trends and recommend strategies to increase user engagement.
• Support email, social media, and digital marketing initiatives.
• Produce and edit digital video and audio content to support outreach initiatives.
• Develop interactive tutorials and online training materials.
• Create multimedia assets for websites, campaigns, and events.
• Identify and implement emerging multimedia technologies to enhance engagement.

Content, Stakeholder & Outreach Support

• Maintain accurate and timely website content related to financial aid, outreach programs, and statewide initiatives.
• Provide technical assistance, training, and support to community partners, educators, and stakeholders in effectively using web platforms and digital resources.
• Assist with outreach activities, conferences, workshops, community events, and digital promotion of statewide initiatives.
• Occasional evening and weekend travel may be required.

Minimum Requirements:

Education: Bachelor’s degree in Web Design, Digital Media, Communications, Marketing, or a related field.

Work Experience: Three (3) years of relevant professional experience in web design, digital outreach, multimedia development or related areas.

Required Knowledge, Skills, and Abilities:

• Web design and front-end development (HTML/CSS)
• WordPress development and content management.
• Search Engine Optimization (SEO) best practices.
• Google Analytics and digital performance reporting.
• Audio engineering and digital video production.
• Adobe Creative Suite
• Content Management Systems (CMS)
• Web security and application testing.
• Strong project management and organizational skills.
• Ability to translate technical concepts for non-technical audiences.
• Excellent written and verbal communication skills.
• Ability to work independently and collaboratively in a fast-paced environment.
• Strong problem-solving and analytical skills.

Closing Date: May 29, 2026

Application Process: In addition to filling out the online application, interested applicants should submit a cover letter, resume and contact information for three professional references.

Important: Your eligible score will be based on information provided in your application; therefore make sure the work experience section in your application is detailed and complete.

Final candidates are subject to employment and credential verification, as well as reference and background checks.