"Web Manager, Integrated Philanthropy Marketing"

The Web Manager, Integrated Philanthropy Marketing builds fundraising websites and works on special projects as assigned for the Division of Philanthropy. This position reports to the Senior Assistant Director, Web Marketing, Integrated Philanthropy Marketing and carries a portfolio of fundraising programs, consulting with internal teams on website marketing strategies to help reach and exceed fundraising, participation, and philanthropic goals. Responsible for assisting the entire Division with reaching financial goals. Internal title: Integrated Philanthropy Marketing Project Manager, Integrated Philanthropy Marketing.

This position's work location is fully remote with occasional time on-campus in Brookline, MA. The selected candidate may only work remotely from a New England state (ME, VT, NH, MA, CT, RI).

Located in Boston and the surrounding communities, Dana-Farber Cancer Institute is a leader in life changing breakthroughs in cancer research and patient care. We are united in our mission of conquering cancer, HIV/AIDS, and related diseases. We strive to create an inclusive, diverse, and equitable environment where we provide compassionate and comprehensive care to patients of all backgrounds, and design programs to promote public health particularly among high-risk and underserved populations. We conduct groundbreaking research that advances treatment, we educate tomorrow's physician/researchers, and we work with amazing partners, including other Harvard Medical School-affiliated hospitals.

Primary Duties and Responsibilities:

• Digital Marketing Strategy: Manage and maintain a digital marketing portfolio of fundraising programs for the Division of Philanthropy. Responsibilities include: advising on and implementing mobile-friendly web marketing strategies, including front-end web development and updating website content to ensure optimal user experience and conversion optimization; and advising on and implementing mobile-friendly email marketing strategies, including building and testing email campaigns and optimizing code based on best practices. Advise on strategies and content layout optimizations for marketing landing pages as needed.
• Brand Guidelines: Uphold brand guidelines and content standards set for the Jimmy Fund.
• Industry Knowledge: Stay up-to-date with and advocate for digital marketing best practices. Help educate Division of Philanthropy on best practices.
• Other Duties as Assigned: Includes developing online surveys as needed.

Knowledge, Skills and Abilities:

• Email Marketing Expertise: Strong knowledge of email marketing strategies, testing, and reporting. Strong understanding of email personalization and segmentation strategies. Strong knowledge of website development and production, including experience with front-end web development and web content management systems.
• Technical Skills: Excellent coding skills with a strong proficiency in HTML, CSS, Photoshop, Dreamweaver, Microsoft Office, web content management systems, email marketing platforms, and responsive design techniques.
• Analytics: Strong analytical skills, including knowledge of web and email metrics and reporting tools.
• Organizational: Excellent project management and organizational skills, with strong attention to detail. Ability to manage multiple projects simultaneously, meet all deadlines, and provide quality client service.
• Communication: Strong written and verbal communication skills. Solid knowledge of CRM software, Blackbaud Luminate Online and Acquia/Drupal are preferred.

Minimum Job Qualifications:

High School or equivalent. 3 years of relevant work experience required.

Supervisory Responsibilities: None

Patient Contact: None

Pay Transparency Statement: The hiring range is based on market pay structures, with individual salaries determined by factors such as business needs, market conditions, internal equity, and based on the candidate’s relevant experience, skills and qualifications. For union positions, the pay range is determined by the Collective Bargaining Agreement (CBA). $80,800.00 - $84,000.00