"Admissions Representative - Range B"

Job Description

Bemidji State University (BSU) invites applicants to join our team as an Admissions Representative. The Admissions Representative is responsible for recruitment and enrollment of new students to BSU. Admissions Representatives participate in activities and tasks that result in moving students through the enrollment funnel. The enrollment funnel includes the following critical processes: Prospect Generation, Inquiry Management, Application Development, and Admission to Enrollment. The primary objective is to meet or exceed enrollment goals established by the administration.

Responsibilities of the Admissions Representative include:

• Territory Management – Recruit and conduct outreach as the primary admissions representative within a territory. (75%)
• Prospecting Generation - Representing BSU Admissions at high schools, colleges, college fairs, businesses, youth and cultural centers, and community. Preparing and arranging schedule of visits and recruitment efforts according to the overall recruitment plan. Maintaining communication and assisting with post-secondary applications and financial aid processes. Identifying target recruitment sites according to enrollment trends/analysis. Facilitating group presentations, small group discussions /workshops and one-to-one interaction to stimulate interest. Preparing and delivering presentations at information nights, Campus Preview Days, college days/nights, new student events, campus tours, and other special events.
• Inquiry Management - Meeting with students, parents/families and transfer students visiting campus and following-up in a timely manner. Accurately communicating admissions requirements, and information about academic programs and student life opportunities. Preparing, communicating, and distributing timely, effective, and professional recruitment materials to interested students, parents, schools, colleges, businesses, and community groups. Assisting with identification/tracking of target populations. Responding to written communications/phone calls from prospective students. Referring students to campus resources (e.g., career and academic planning, TRIO programs, financial aid, etc.). Probing to insure/verify all important issues/questions have been addressed.
• Application Development - Reviewing and evaluating application information, transcripts and placement testing. Consulting with application processing team, staffing at sending institutions, and others as needed. Ensuring accurate record-keeping is maintained, and recruiting information is distributed. Maintaining BSU presence in admission decision processes. Facilitating group presentations, small group discussions/workshops and one-to-one interaction to stimulate interest and encourage applications. Providing accurate interpretation of requirements/transcripts. Securing enrollment of prospective students.
• Application to Enrollment (Yield) - Working with incomplete applicants to ensure they submit required documentation for acceptance to the university. Following up is required with admitted students within territory. Facilitating the process of admitting to confirmed status. Following up with required confirmed documents; confirmation letter, housing information/deposit, and new student registration. Serving as an advocate for the students with the Admissions Review Committee. Monitoring the melt activity of confirmed students. Establishing a proactive communication process to engage students between confirmation to the first week of class. Following up on “no-shows” for New Student Registration or those students not working with an advisor on registration for the anticipated start term in targeted population. Monitoring the admitted/registered/dropped or cancelled list. Utilizing CRM to recruit students.
• Travel and Purchasing Card Documentation and Reporting - According to the processes and procedures defined by the System Office, and our Business Office, correctly requesting approval for travel, utilizing purchasing card for approved purchases, and reporting and tracking travel and expenses.
• Professional Development – Remaining competent and current through professional reading, developing professional contacts with colleagues, attending professional development courses, and attending training courses provided for the Admissions Staff.
• Supporting Admissions recruitment events and coordination/partnerships with campus partners. (15%)
  • Coordinating/supporting on and off campus special events - Campus Preview Days, Academic Open House, New Student Registration, Saturday and Summer Events, tele-counseling campaigns, and other special events.
  • Representing Admissions and Participating in Planning - Being the point of contact for the Admissions office within a variety of campus committees. Participating in regular staff meetings with the Office of Admissions. Participating in work group discussions for mapping business processes and measuring improvement. Actively developing partnerships and participating in work groups. Participating in decision making processes for process improvement. Contributing to annual Admissions planning: enrollment review/analysis, effectiveness. Contributing to development of cutting-edge strategies in recruiting students to start/continue/complete a 4-year degree. Studying enrollment data/trends in assigned territory. Evaluating territory visitation sites/areas. Generating strong connections with university athletics and academic departments to foster enrollment growth and opportunities for new students.
• Other duties as assigned. (10%)

Salary Range: Depends on Qualifications; Range B ($46,800 - $78,458)

Minimum Qualifications
Master’s degree in a related field or bachelor’s degree plus one year of professional experience in a related field or two years of professional experience or an equivalent combination of post-secondary training, education and/or professional experience.
Knowledge of relevant computer hardware and software applications, preferably to include MS Office, including Word, Excel, Access, PowerPoint, Publisher and Outlook.
The employee must demonstrate excellent oral, written, and interpersonal communication skills.
A demonstrated commitment to the principles of diversity, equity, inclusion, and anti-racism.
Must be able to work well with a team and in an individual capacity.
Valid driver’s license.

Preferred Qualification
Experience working with Customer Relationship Management (CRM), or other sales-related software.
Knowledge of higher education and experience working with prospective college students.

To facilitate the review, assessment, and evaluation process, please ensure that your application and/or resume clearly demonstrate fulfillment of the minimum and preferred qualifications of the position. The application materials submitted will be utilized for salary placement purposes.

A complete application will include the following attachments: Cover letter, which addresses the required qualifications and your specific interest in working at BSU. Resume / Curriculum Vitae.