Assistant Director, Communications and Marketing, The Broad Center, Yale School of Management

Overview

The Assistant Director, Communications and Marketing, will be responsible for setting the vision and strategy for communications, branding, and marketing for The Broad Center at Yale School of Management. The Assistant Director’s primary responsibility is for all communications and marketing efforts at The Broad Center and Yale School of Management, including drafting and overseeing publication of the monthly newsletter, social media posts, website content, brochures about our two signature leadership development programs and alumni initiatives, and liaising with the SOM communications team on all blog posts and media publications. The Assistant Director’s responsibility also includes support to the admissions, alumni and program teams, and other duties toward the ongoing success of The Broad Center at Yale SOM. This role requires the ability to think strategically, understand institutional priorities, and foster relationships with diverse stakeholders to enhance the long-term impact of The Broad Center’s programs.

Essential Duties

• Provides thought leadership and vision work on communications strategy in partnership with the SOM Communications office.
• Serves as the main point of contact to the SOM Communications and IT teams, supporting the center’s brand identity, advising staff on brand standards and managing the creation of brand materials, including merchandise, presentations, reports, graphic designs and more.
• Leads outreach initiatives and partners with all program directors to strategize effective, inclusive outreach. Partners around the creation of content and campaigns to promote programs and opportunities across channels (including email, social media, web, and print) and to establish awareness of the center’s role in supporting a vibrant and influential alumni network, influencing key policy and research agendas, and being a key national thought partner in public education.
• Leads all storytelling campaigns with the larger Broad alumni network, meeting regularly with the Broad Alumni Advisory Council, The Broad Advisory Committee, and Broad affinity group leaders to set the vision for The Broad Center brand, storytelling campaigns, the annual Forum story, OpEds, and promotional stories about The Broad Center and its leadership.
• Manages all digital channels and projects, including with external vendors as needed. Leads on digital best practices and creates a vibrant digital ecosystem.
• Works alongside program directors, the executive director, and the SOM Communications team to determine key stories and lead (or partner with SOM Communications or outside vendors toward) the creation of engaging, dynamic content for the public, including press releases, news articles, videos, blogs, photo essays, and more. Creates strategic communications content calendar maintains close relationship with SOM’s communications office.
• Strategizes with colleagues and stakeholders to develop, optimize, and analyze email campaigns, blog posts, digital communications, and social media posts.
• Manages list building, audience segmentation, and campaign targeting.
• Prioritizes projects and manage multiple internal stakeholders with competing deadlines.
• Optimizes channels and track the performance of campaigns, social media posts, newsletters, blog posts, etc. in terms of open rate, readership, and other metrics as outlined in the Strategic Plan.
• Maintains the communications & marketing calendar and develops production timelines for communications and marketing projects, including recruitment campaigns, application window and final deadlines, forum stories, alumni spotlights, newsletters, and advertising our many alumni initiatives.
• Performs other duties as assigned.

Preferred Education and Experience

• Bachelor’s Degree in a related field and five or more years of experience or an equivalent combination of education and experience.
• Significant relevant experience in both written and visual communications (including graphic design, photography and videography).
• Knowledge of current and emerging technologies relevant to marketing and communications, and in particular platforms and tools already in use at Yale SOM and The Broad Center.
• Experience in digital communications, including web and social media management, particularly in the K-12 education space.
• Experience in brand and organization identity development.
• Experience in storytelling, placing OpEds with education publications, and/or writing blog pieces.
• Facility with software platforms and tools to manage workflows, communications, and creative design.

Principal Responsibilities

1. Brand & Communications Strategy. Develops and executes public relations strategy, output, and performance for the department with the goal of increasing media impressions in local, national, industry-specific and alumni media. Creates communications strategy to showcase top technologies available for license. Ensures consistent look and tone for all department communications, including written content, website and social media. 2. Media Relations. Establishes and maintains effective working relationships with media representatives. Identifies opportunities to work with other the departments, university publications and the Office of Public Affairs to develop and publicize stories. 3. Content Creation. Assesses the University faculty inventions and student startups for newsworthiness and create compelling news and public relations content. Creates engaging, dynamic content for the public, including press releases, blog articles, website updates, newsletter articles and social media. 4. Outreach. Manages delivery channels for newsworthy content, including updating and maintaining the department websites, social media accounts, and articles for email newsletters, and creating video, print, and on-campus events. Creates websites that embed existing content from Yale and external sites (publications related to the technology, videos featuring inventor, profile on Yale Bulletin and Calendar innovators webpage). 5. Other. Seeks out, negotiates with and recommends external organizations that can provide services that optimize both the cost and functionality of the new communications strategy. Ensures that all communications conform to the University guidelines. Hires student workers as needed to assist in producing copy. May perform other duties as assigned.

Required Education and Experience

Bachelor’s Degree in a related field and four years of experience in website design, production, marketing, project management or an equivalent combination of education and experience.