Assistant Director of External Relations

Assistant Director of External Relations

Lubbock
44191BR
College Health and Human Sciences

Position Description

Performs varied and complex administrative duties in the management and coordination of a large specialized project and/or program. Requires independent judgment and application of established policies and procedures. Works under general supervision with evaluation based on overall results obtained.

Major/Essential Functions

40% ALUMNI & DONOR ENGAGEMENT

• Develop and implement a strategic plan for alumni relations, identifying and sustaining ways to engage alumni of the college.
• Manage alumni and donor records and appeal codes in the Advancement CRM.
• Serve as the primary contact and facilitator for the Dean's Advisory Council (DAC); manage regular communications, meeting scheduling, and annual bylaw updates.
• Oversee the college's donor and alumni stewardship program, ensuring timely recognition of distinguished awards, gifts, and life milestones.
• Enhance alumni programs to boost engagement for both current students and alumni, providing strategies to bridge the transition for graduating students.

30% MARKETING & ADVANCEMENT COMMUNICATIONS

• Research and write compelling alumni feature stories and news for digital platforms, newsletters, and the College Annual Report.
• Manage alumni multi-channel digital distribution (email, social media, and web) via CRM platforms like Emma.
• Oversee annual giving communications aimed at college alumni, including Texas Tech's Day of Giving initiatives, across CRM platforms like Emma.
• Provide detailed engagement analytics to optimize outreach strategies and ensure alumni and donor data integrity within institutional and college systems.
• Collaborate on the creation of visual assets, promotional materials, and story banks for external college invitations and initiatives.

15% DEAN SUPPORT

• Serve as the primary external communications writer and editor for messaging from the Dean, including scripts, speeches, donor letters, and social media.
• Manage communication distribution on behalf of the Dean, including congratulatory and thank-you notes to alumni in response to achievements and news.
• Coordinate and provide oversight for the Dean's external media appearances and video requests.

10% ALUMNI EVENTS

• Lead strategic planning for college-wide alumni programming and recognition events.
• Oversee high-profile distinguished alumni recognition as directed by the dean.
• Work closely with faculty and staff to ensure alignment between external events and academic priorities.

5% OTHER

• Manage the alumni relations budget and record-keeping, ensuring responsible stewardship of resources.
• Collaborate with cross-campus partners to grow new alumni engagement opportunities.
• Attend senior staff and advancement meetings and serve as backup support for external college events as needed.

Required Qualifications

Bachelor's degree in the area of specialization or closely related field. Three years of related administrative and technical experience. Additional job related education may be substituted for the required experience on a year-for-year basis.

Preferred Qualifications

Pay Range

$59,000 - $77,100 - $94,900

To apply, visit workattexastech.com