Job Summary
The
Enrollment Management division at CU Boulder welcomes
applications for the
Assistant Director of Visitor
Experience position! The Assistant Director of Visitor
Experience leads the design, planning, and execution of CU
Boulder’s signature visit experiences, championing innovative tour
design, future ready programming, and dynamic visitor engagement
strategies that elevate CU Boulder’s academic story and drive
application and confirmation outcomes. This role brings a
forward-thinking, growth minded approach that pilots new concepts,
tests emerging visitor experience models, and leverages data,
technology, and creative storytelling to continuously evolve how
guests experience the CU Boulder campus.
CU is an Equal Opportunity Employer and complies with all
applicable federal, state, and local laws governing
nondiscrimination in employment. We are committed to creating a
workplace where all individuals are treated with respect and
dignity, and we encourage individuals from all backgrounds to
apply, including protected veterans and individuals with
disabilities.
Who We Are
As one of only 35 U.S. public research institutions in the
Association of American Universities (AAU), CU Boulder is about
realizing the positive impacts of new knowledge.
From offering dozens of exciting programs in a range of academic
fields, to serving as one of the world’s most dynamic research and
innovation hubs, to working closely through hundreds of public
outreach efforts with communities across Colorado and the world, we
take pride in helping our students, faculty, staff, and partners
turn new insights into productive outcomes that change lives.
What Your Key Responsibilities Will Be
Event Leadership, Campus Visit Operations & Experience
Design
- Introduce innovative program models with interdisciplinary
academic showcases that allow guests to personalize pathways based
on their interests.
Create pilot programs to explore emerging experience
technologies, inclusive storytelling frameworks, or creative
visitor pathways.
Pilot new tour formats to better align with audience needs and
evolving recruitment trends.
Explore creative uses of campus spaces and interactive
touchpoints to tell CU Boulder’s story in dynamic and memorable
ways.
Embed user experience testing into program development to
ensure each event iteration becomes more efficient, scalable, and
aligned with strategic recruitment outcomes.
Lead large scale event planning and execution for CU Boulder’s
flagship prospective and admitted student programs, including and
not limited to Admitted Buff Days, ASIST, Discover CU Boulder, and
Explore CU Boulder.
Oversee end-to-end logistics: guest registration, capacity
planning, space reservations, run-of-show development, scripting,
staffing models, day-of operations, stakeholder coordination,
accessibility planning, and brand aligned experience design.
Ensure each program highlights CU Boulder’s academic strengths,
student services, and campus culture, reinforcing recruitment,
application, and confirmation goals.
Manage the daily visit ecosystem including tours, information
sessions, VIP and access programs, ensuring operational consistency
and visitor readiness.
Partner with the Office of Admissions to support event
logistics for specialized populations and events including Transfer
and Top Scholar experiences.
Optimize tour capacities, route design, time slots, flows,
queueing, and building utilization to support institutional
priorities.
Review, approve, and monitor budget requests and expenditures
within the visit program portfolio, ensuring fiscal responsibility
and alignment with departmental priorities; maintain accountability
for budget decisions in partnership with the Associate Director
& Director.
Partner with the University Memorial Center (UMC) and Visitor
Experience and CASE Coordinator to submit an Event Management Form
(EMF) process for all on-campus Visitor Experience events and
assist in the coordination UMC bookings/reservations, including
room setups, catering orders, and accuracy verification.
Staff Leadership, Team Culture & Student Ambassador
Development
- Supervise the Specialized Event & Engagement Coordinator
and the Tour & Ambassador Coordinator, providing coaching,
regular check-ins, professional development, and annual
reviews.
- Cultivate a team culture grounded in innovation, reflection,
inclusivity, and continuous improvement.
- Provide leadership and strategic guidance to the Student
Ambassador program, ensuring high-quality tour delivery, strong
storytelling, reliable scheduling, and a welcoming, inclusive
visitor experience for diverse populations.
Marketing, Communications & Slate/CRM Integration
- Serve as a primary liaison to Marketing & Communications
for event promotion, brand aligned messaging, tour scripting, and
digital/print collateral.
- Collaborate closely with Slate/CRM teams to build events,
maintain templates and folder structures, refine guest
communication flows, support survey deployment, and ensure seamless
registration and follow-up workflows.
- Lead testing and iterative improvements to messaging,
sequences, and event related communications.
- Collaborate on future oriented communication strategies,
including customizable digital itineraries, dynamic visit
confirmations, and real time messaging that elevate brand
engagement.
- Lead iterative improvements to storytelling formats and
segmented attendee journeys informed by CRM data.
Safety, Risk Management, Data Insights & Operational
Protocols
- Develop and maintain CU Boulder’s hazardous weather and
operational disruption protocol, including contingency routes,
indoor alternatives, ADA accessible options, communication plans,
and staffing assignments.
- Establish and maintain standard operating procedures for tours,
presentations, signage, volunteer/student staffing, and peak day
operations.
- Analyze visitor counts, capacity trends, surveys, and
operational data to inform ongoing improvements and strategic
decision-making.
- Incorporate technological tools (geolocation features, digital
route adjustments, automated alerts) to evolve the hazardous
weather and operational disruption protocol into a more adaptive
and responsive system.
- Use predictive data to forecast peak visitor periods and
proactively design innovative staffing and routing solutions that
maximize capacity.
Operations Support and Development
- Deliver high-quality information sessions and assist in
training new staff and ambassadors on tour and presentation
standards.
- Collaborate with colleges and campus units to ensure academic
content and programmatic offerings remain aligned and
up-to-date.
- Support the Center for Academic Success & Engagement
building (CASE) and tour operations requiring occasional Saturday
coverage and Counselor on Duty rotations.
- Participate in workshops, conferences, and professional
development opportunities.
Other duties as assigned
What You Should Know
- Hybrid Modality.
- Occasional weekend work required for large scale events, or
rotating CASE coverage equating to roughly 2-3 times a
semester.
- In office presence expected at least 4 days per week, with
approximately 70% of weeks requiring 5 days onsite.
What We Can Offer
- The annual salary range is $70,900 - $74,000.
Benefits
At the
University of Colorado Boulder , we are
committed to supporting the holistic health and well-being of our
employees. Our comprehensive
benefits package includes medical,
dental, and retirement plans; generous paid time off; tuition
assistance for you and your dependents; and an ECO Pass for local
transit. As one of Boulder County’s largest employers, CU Boulder
offers an inspiring academic community and access to world-class
outdoor recreation. Explore additional perks and programs through
the
CU Advantage program.
Be Statements
Be engaged. Be impactful. Be Boulder.
What We Require
- Bachelor’s degree; an equivalent combination of education and
experience may substitute.
- Minimum 5 years of progressively responsible experience in
visitor experience, event management, enrollment/engagement
operations, or related fields.
- One or more years supervising student staff, temporary staff,
or professional staff.
What You Will Need
- Professional communication skills that invite inquiry,
highlight collaboration, and enhance connection.
- Innovation and growth mindset with a track record of testing,
learning, and iterating to improve guest outcomes.
- Demonstrated ability to work effectively with and design
experiences for diverse populations.
- Exceptional communication, collaboration, and project
management skills.
- Ability to manage multiple complex projects simultaneously with
strong attention to detail.
- Strong capability in data analysis, event logistics, and
operational systems.
- Proven dedication to creating a supportive environment that
recognizes cultural competence in higher education.
- Think on your feet, adapt accordingly, and work well without
supervision as a natural problem solver who helps improve
processes.
- Proven ability to apply cultural competency in customer service
and program design to ensure all visitors feel welcomed, included,
and a genuine sense of belonging.
What We Would Like You to Have
- Experience leading large, high-volume visit or recruitment
events in higher education.
- 2+ year experience supervising professional and student
staff.
- Proficiency with Slate/CRM, content management systems, and
event-registration tools.
- Experience partnering with Marketing & Communications on
visitor facing materials. Background in campus tour program design,
student ambassador leadership, or related roles.
Special Instructions
To apply, please submit the following materials:
1. A current resume.
2. A cover letter that specifically tells us how your background
and experience align with the requirements, qualifications, and
responsibilities of the position.
We may request references at a later time.
Please apply by
September 7, 2026 for consideration.
Note: Application materials will not be accepted via email. For
consideration, please apply through
CU Boulder Jobs.
In compliance with the Colorado Job Application Fairness Act, in
any materials you submit, you may redact or remove age-identifying
information such as age, date of birth, or dates of school
attendance or graduation. You will not be penalized for redacting
or removing this information.
Posting Contact Information
Posting Contact Name: Boulder Campus Human Resources
Posting Contact Email: Recruiting@colorado.edu
