"Associate AD Marketing - 528203"

Posted: 19-Dec-25

Location: Tuscaloosa, Alabama

Type: Full-time

Categories: Advertising/Marketing/Public Relations/Communications, Staff/Administrative

Internal Number: 528203

Pay Grade/Pay Range: Minimum: $101,900 - Midpoint: $142,700 (Salaried E15)

Department/Organization: 600121 - Athletics Marketing

Normal Work Schedule: Varies

Job Summary:

The Associate Athletic Director of Marketing oversees the development and implementation of strategic plans for the Athletics Marketing Department. Oversees marketing, promotional, customer experience, and sales efforts. Provides, guidance, trains, and/or may supervise marketing staff and student employees.

Additional Department Summary:

Oversees the Marketing, Promotions, and Trademark Licensing department within Alabama Athletics. Develops and executes marketing plans and management of budgets. Coordinates creative, promotional, and brand campaigns for the athletics department. Provides guidance and direction to the department’s planning for brand management, customer and licensee service, revenue generation, and growth of the department. Provides administrative oversight for department spirit groups including Crimson Cabaret, Cheerleading, the Million Dollar Band and Athletics Pep Band through planning and management for event performance, daily operations, and budgeting.

Required Minimum Qualifications:

Bachelor's degree and eight (8) years of marketing, public relations, communications, or advertising experience; OR Master's degree and six (6) years of marketing, public relations, communications, or advertising experience.

Additional Required Department Minimum Qualifications:

Must have valid U.S. driver's license. Must be at least 19 years of age at time of hire and have an acceptable Motor Vehicle Report that is in compliance with University policies. Applicants under the age of 21 will have some driving restrictions.

Background Investigation Statement:

Prior to hiring, the final candidate(s) must successfully pass a pre-employment background investigation and information obtained from social media and other internet sources. A prior conviction reported as a result of the background investigation DOES NOT automatically disqualify a candidate from consideration for this position. A candidate with a prior conviction or negative behavioral red flags will receive an individualized review of the prior conviction or negative behavioral red flags before a hiring decision is made.

Equal Employment Opportunity:

The University of Alabama is an Equal Employment/Equal Educational Opportunity Institution. All qualified applicants will receive consideration for employment or volunteer status without regard to any legally protected basis and will not be discriminated against because of their protected status. Applicants and employees of this institution are protected under Federal law from discrimination on several bases. More information is available in the EEOC’s Know Your Rights: Workplace discrimination is illegal poster.

The University of Alabama affirms its longstanding commitment to institutional neutrality, free speech, and academic freedom.