"Associate Director of Social Media, School of Management"

Overview

The Yale School of Management (SOM) is a world-renowned graduate business school that offers several degrees and programs. SOM’s mission is to educate leaders for business and society. That mission is deeply wound into all our activities from classroom pedagogy to the choices we make in managing our campus.

We are seeking an Associate Director of Social Media that will lead the strategy and execution of the School of Management’s social identity, seeking to build social audiences and grow institutional awareness by expressing the life of the school through social-first storytelling of its students, faculty, and alumni. This position reports to the Managing Director of Marketing and Public Relations.

Key Responsibilities

1. Develop and implement SOM’s social media strategy, defining most important social media KPIs, and overseeing social media content.
2. Manage and oversee social media content, ensuring it is aligned with our strategic goals and brand voice.
3. Collaborate with faculty to transform complex research insights into engaging and easy-to-understand content for various social media platforms.
4. Highlight and share student success stories, academic achievements, and career content to showcase the student experience at our school.
5. Collaborate with SOM’s Department of Alumni Relations to engage our graduates on social media and creatively co-create and share alumni stories.
6. Plan, implement, and manage social media campaigns, and coordinate with the marketing, PR, editorial, video, and admissions teams to generate new ideas and campaign content.
7. Measure the success of every social media campaign, using appropriate analytics tools, and report on ROI.
8. Stay up to date with latest social media best practices and technologies and ensure we leverage these effectively.
9. Facilitate and encourage online community engagement, fostering an environment of interaction and connection.

Required Skills and Abilities

1. Excellent knowledge of social media platforms including Facebook, Instagram, Twitter, LinkedIn, and Threads, with a special focus on social video.
2. Experience with social media analytics tools and ability to translate data into actionable insights.
3. Strong verbal and written communication skills, and the ability to work on multiple projects simultaneously.
4. Familiarity with the higher education environment and passion for developing future business leaders.
5. Experience with social media management tools and SEO best practices.

Preferred Skills and Abilities

Bachelor’s degree in English Literature, Marketing, Communications, or a related field.

Principal Responsibilities

1. Provides a high level of expertise in social media and mobile implementation. Develops, recommends and manages complex workflows involving all web communications and other digital assets.
2. Monitors Yale presence in social media. Recommends strategic approaches to new social media options.
3. Advises Communications Officers on social media content; edits and posts multiple communications daily to create an active, impactful presence for Yale University in the social media sphere.
4. Understands and serves as back-up production officer for all communications systems; works with colleagues to assign production coverage schedules.
5. Manages relationships with campus partners and clients with a heavy focus on customer service and the ability to influence.
6. Works collaboratively with interactive teams to create a seamless communications effort, with the goal of ensuring Yale’s pre-eminence in communicating its key programs and stories.
7. Maintains shared server resources.
8. Serves as manager/architect for all communication installed technology. Maintains inventories, negotiates replacements, and serves as interface to IT services for key technologies.
9. Troubleshoots technical issues for communication staff; interfaces with DSP Team 3 for assistance with unresolved issues.
10. May perform other duties as assigned.

Required Education and Experience

Bachelor’s Degree and five years of experience working in complex organizations or an equivalent combination of education and experience.

Salary Range

$68,000.00 - $120,500.00

Location

121 Whitney Avenue, New Haven, Connecticut

Work Model

Hybrid