Audience and Marketing Director

Job Description

SUMMARY:

Reporting to the General Manager, the Audience and Marketing Director leads NJ PBS's membership development, audience growth, and marketing functions in a combined directorial role. The Director is responsible for building a loyal viewer and donor base, executing membership campaigns, growing digital audiences, and positioning the NJ PBS brand across all platforms and communities. This role is central to NJ PBS’s long-term sustainability strategy.

NOTE: Hiring is contingent upon the execution of the contract between the State of New Jersey and Montclair State University.

PRINCIPAL DUTIES AND RESPONSIBILITIES:

• Lead audience development strategy across broadcast, streaming, and digital platforms, working with the General Manager to prepare annual, comprehensive marketing plans for the station.
• Develop promotional campaigns to position the NJ PBS brand as well as individual news and programming brands on all platforms.
• Develop and execute an annual membership campaign strategy including on-air pledge drives, digital campaigns, and direct mail, with a focus on building sustaining members for NJ PBS.
• Oversee brand identity and marketing across all NJ PBS touchpoints.
• Set membership revenue targets and report progress to the General Manager and Revenue Director.
• Work with the General Manager to develop and implement policies related to marketing and branding, and guide the entire team about the proper application of those policies.
• Analyze audience data and membership trends to inform strategy.
• Oversee social media presence in coordination with the digital content team.
• Lead community outreach marketing for the "Public Media 365" initiative.
• Supervise membership, marketing and audience staff.
• Coordinate with the Revenue Director on integrated development strategies.
• Represent NJ PBS at public events and community outreach activities.
• Perform other duties as assigned.
• Management retains the right to add or change job duties at any time.

QUALIFICATIONS:

REQUIRED:

• Bachelor's degree from an accredited institution in a related field.
• Minimum of five years of experience working in a marketing, membership, or audience-focused role.
• Demonstrated experience leading audience development or marketing programs in a media or nonprofit context.
• Experience managing and analyzing audience data, CRM systems, and digital marketing platforms

PREFERRED:

• A Master's degree from an accredited institution in a related field.
• Experience at a public media or PBS-affiliated station, including pledge drive management
• Knowledge of audience analytics platforms and membership CRM systems (Allegiance, Salesforce, or equivalent)
• Experience managing staff and cross-functional teams

PROCEDURE FOR CANDIDACY

Applicants should include a resume and cover letter describing how their background, skills and education match the needs of the University. When applying, please take a moment to carefully read and follow the steps in the application instructions.

Salary Range

$110,000.00-$137,000.00 Annually