"Campus Visit & Experience Manager"

The Campus Visit & Experience Manager provides leadership for the planning, execution, and continuous improvement of the Aurora University campus visit experience in support of undergraduate, graduate, and athletics recruitment efforts. As an admission support role, this position balances strategic planning and daily execution while partnering with divisions across campus to ensure the visit experiences are effective, data-informed, and aligned with institutional goals.

Core Competencies:

1. Represents Aurora University in the most positive manner with prospective, former and current students, clients, suppliers and the community we serve. Interacts effectively with a diverse group of faculty, staff, students and other customers of our service, learns and uses operating practices of the department and Aurora University.
2. Upholds the Mission Statement: At Aurora University, our singular goal is to empower students to achieve lasting personal and professional success. We do this by being an inclusive community dedicated to the transformative power of learning. As a teaching-centered institution, we encourage undergraduate and graduate students to discover what it takes to build meaningful and purposeful lives.
3. Handles all information with tact and discretion and recognizes the confidential nature of university business.
4. Supports learning through performance of essential job functions and performing other duties and functions as necessary or as assigned, including voluntary participation in university committees, activities and events.

Campus Visit & Event Leadership

• Leads daily campus visit operations, including individual and group visits, by coordinating pre- and post-visit communication, scheduling and facilitating faculty involvement, and ensuring a high-quality, consistent, and personalized experience aligned with prospective student interests and academic goals
• Design, implement, and refine visit formats and agendas to meet the needs of diverse populations, including undergraduate, graduate, and athletics-support visitors
• Plan and lead 8-10 major recruitment and yield events annually, with flexibility to expand programming as needed
• Collaborates with campus partners involved in student onboarding, including Orientation and First-Year Experience, to ensure continuity between the campus visit experience and the transition to enrollment

Metrics, Reporting & Continuous Improvement

• Monitor and analyze visit and event metrics, including attendance, engagement, and conversion outcomes
• Share accountability for visit performance in collaboration with admission counselors and enrollment leadership
• Use data, feedback, and assessment to recommend and implement improvements to visit strategy and execution

Enrollment Operations & CRM Stewardship

• Collaborate with Enrollment Operations to optimize visit-related workflows, communications, and data integrity within Slate
• Oversee visit forms, automated communications, tagging, and reporting processes
• Identify inefficiencies and implement process improvements related to visit operations
• Oversees front-line admission communications and visit-related inquiries, including management of the admission@aurora.edu inbox, ensuring timely, accurate, and professional responses in alignment with service standards
• Ensures visit-related data is accurately captured and maintained in the CRM, and supports broader enrollment office operations as needed to maintain service continuity

Marketing & Communications Collaboration

• Partner with Marketing Communications to ensure visit-related messaging, materials, swag, and events are aligned with institutional brand and enrollment priorities
• Provide feedback on visitor experience trends to inform marketing and communication strategies

Supervision & Leadership

• Recruits, hires, trains, schedules, supervises, and evaluates Spartan Ambassadors, ensuring strong customer service standards across campus tours, front desk operations, and visit-related recruitment initiatives
• Supervises, coaches, and evaluates the Front Desk Coordinator, establishing service standards, coordinating coverage and workflow, and leveraging the position to support campus visit operations, front-line communications, and ongoing professional development

Perform other duties as assigned

Education:

• Bachelor's Degree required.

Experience:

• Prior experience in higher education admission, enrollment, student services, or campus visit programs is preferred, along with demonstrated supervisory experience.
• Experience working with CRM systems is preferred (Slate preferred).
• Experience coordinating across multiple stakeholders and managing complex, high-volume operations is strongly valued.
• Bilingual proficiency is preferred, with Spanish-language proficiency strongly preferred to support communication with prospective students and families.