Communications Publications Editorial Manager

POSITION DETAILS

The Borough of Manhattan Community College (BMCC), part of the City University of New York (CUNY) system, is a vibrant, pluralistic learning community committed to students' intellectual and personal growth. The College bridges the economic and educational opportunity gap for students, more than half of whom are the first in their families to attend college. Working to strengthen a culture of care inside and outside the classroom, we share a passion for learning with students from around the world. Strategically located in downtown Manhattan, the College is in close proximity to the artistic communities of Tribeca and SoHo, the dynamic downtown financial district, and the center of New York City government at City Hall. BMCC prides itself on the diversity of our students. We are an inclusive community that promotes an atmosphere of mutual respect for each member's ethnicity, gender, age, disability, religion, political preference, sexual orientation, gender identity, and national origin, among other personal characteristics. BMCC's motto speaks to this shared sense of purpose and possibility: Start Here, Go Anywhere. We strive to increase degree completion, successful transfer, career achievement, and service and leadership within our community, New York City, and beyond.

Borough of Manhattan Community College (BMCC) Office of Public Affairs' goals and targets support the College's mission to serve as a vibrant, pluralistic learning community committed to the intellectual and personal growth of students; working closely with organizations across New York City and beyond to prepare students from around the globe for degree completion, successful transfer, career achievement, lifelong learning, and civic participation.

• Manages college communications efforts including public relations and campus communication efforts.
• Establishes goals consistent with the College's mission and works collaboratively with senior management to develop short-and long-range plans to further outreach with external audiences.
• Develops and maintains comprehensive press, public relations, and internal communications strategies.
• Works collaboratively with the web content manager to edit and update BMCC's website and other digital communication sources, including electronic newsletters.
• Works to help prioritize public relations efforts and develop promotional campaigns through media outreach and internal communications efforts.
• Plans, organizes and develops content for key publications including BMCC Commons, @BMCC newsletter and BMCC's annual report.
• Identifies and leverages opportunities to promote the visibility and reputation of the College.
• Understands the principles of plain language and accessibility in public communications.
• Applies AP Style and other editorial standards consistently.
• Recognizes nuances in civic, governmental, and election-related communications.
• Interprets analytics to guide content strategy.
• Stays informed of trends in digital communications, social media, and voter engagement.
• Identifies cultural and linguistic considerations for diverse NYC audiences.

COMMUNICATIONS AND EDITORIAL MANAGER ALSO:

• Supports the AVP, Communications, Marketing and External Affairs in the development and implementation of a communications plan that identifies clear goals and strategies for the Office of Public Affairs.
• Assists with advertising content consistent within overall marketing plans to achieve image; awareness and/or enrollment goals of BMCC.
• Works with other College divisions to ensure cohesive brand messaging.
• Monitors media coverage and prioritizes all outbound communications and public relations efforts.

QUALIFICATIONS

MINIMUM QUALIFICATIONS:

Bachelor’s degree and six years related experience required.

PREFERRED QUALIFICATIONS:

• Master's degree in English, Journalism, or related field is preferred
• Experience writing for a newspaper, blogging, social media, and/or email marketing
• Exceptional organization, project management and multitasking skills
• Strong written and verbal communication skills; able to write both descriptive and more creative marketing/persuasive copy
• Proven ability to motivate and lead others
• Proven ability to generate media coverage
• Strong media contacts with higher education publications and with television news reporters are a huge plus

CUNY TITLE OVERVIEW

Oversees implementation of communications programs and produces communications in all media to meet a variety of College needs

• Provides creative direction for publications and marketing materials, such as catalogs, annual reports, brochures, direct mail packages, print advertising and other marketing materials
• Works with College clientele (faculty, administrators, and student representatives) to understand their communications objectives, select appropriate messages, formats, and distribution methods, set production timelines, and establish appropriate editorial and design approaches
• Provides creative direction and supervision to external and/or internal creative resources such as writers, photographers, illustrators and graphic designers
• Ensures consistent application of standards and guidelines for College materials, such as graphic identity standards
• Manages production activities, including creating printing specifications and arranging procurement of services, managing work flows, and production schedules, and assuring a quality finished product
• Prepares sensitive and high-priority communications such as speeches for use by senior management
• Performs related duties as assigned.

CUNY TITLE

Higher Education Associate

FLSA

Exempt

COMPENSATION AND BENEFITS

Salary range is $98,995 - $109,898; Salary commensurate with education and experience.

CUNY's benefits contribute significantly to total compensation, supporting health and wellness, financial well-being, and professional development. We offer a range of health plans, competitive retirement/pension benefits and savings plans, tuition waivers for CUNY graduate study and generous paid time off. Our staff also benefits from the extensive academic, arts, and athletic programs on our campuses and the opportunity to participate in a lively, diverse academic community in one of the greatest cities in the world.