Department: Division of Enrollment Management
Classification: Administrative Faculty
Job Category: Administrative or Professional Faculty
Job Type: Full-Time
Work Schedule: Full-time (1.0 FTE, 40 hrs/wk)
Location: Fairfax, VA
Workplace Type: Hybrid Eligible
Sponsorship Eligibility: Not eligible for visa
sponsorship
Salary: Salary commensurate with education and
experience
Criminal Background Check: Yes
Motor Vehicle Records Check: Yes
Works with Minors check: Yes
Important Eligibility Requirement
Employees in this position are required to operate university
vehicles in accordance with George Mason University Vehicle Use
Policy 1411. Applicants must possess and maintain an active, valid
driver’s license that satisfies university requirements. Final
candidates are subject to a Motor Vehicle Report (MVR) review, and
successful completion of the review is a condition of
employment.
Minor or major driving violations may affect eligibility for
employment. Applicants with prior driving infractions need to
review the Eligibility & MVR Review Information (
English /
Spanish ) before applying.
About the Department:
The Division for Enrollment and Student Achievement, as part of the
Office of the Provost at George Mason University, supports student
recruitment, retention, and success. We develop and implement
strategic enrollment management plans, create and facilitate
processes, and inform policies that guide students through their
academic journey from recruitment to post-matriculation. Driven by
a commitment to transparent, data-informed decision-making, the
Division advances institutional enrollment goals through
collaboration, innovation, and a student-centered approach.
The Office of Admissions facilitates the recruitment and enrollment
of freshmen, transfer, graduate, and non-degree students in
alignment with the University's strategic plan, ensuring a diverse
and successful student body that contributes to the institution's
excellence and global impact.
About the Position:
Reporting to the Senior Vice President for Enrollment and Student
Achievement, the Dean of Admissions serves as the chief strategic
and operational leader of undergraduate and graduate admissions,
accountable for recruiting, evaluating and enrolling a talented,
diverse and academically prepared student body that reflects George
Mason’s distinctive mission of access and excellence.
The Dean of Admissions holds accountability for recruitment
strategy, application review, enrollment outcomes, and the
performance and culture of the Admissions team. The position also
carries broad authority for the policies, people, and resources
that shape each incoming class (starting fall, spring, or summer).
The Dean partners closely with other members of the senior
leadership of the Division of Enrollment and Student Achievement to
advance shared goals, and provides enrollment data, analysis, and
counsel to the Senior Vice President for Enrollment and Student
Achievement and University leadership. They also collaborate with
George Mason’s graduate program directors to leverage university
systems to make admissions decisions and scale new student
enrollment activities to meet new student enrollment targets.
The Dean leads a professional team of recruiters, application
reviewers, communication experts, event planners, and operations
staff, supported by a sophisticated business intelligence function
that turns enrollment data into insight to deliver a seamless,
applicant-centered experience at scale.
Organization and Areas of Oversight
The Dean of Admissions leads the admissions operation and holds
oversight of the following areas:
- Undergraduate Recruitment and Territory Management:
- Recruitment strategy; and
- Travel and territory management across Virginia, the
Washington, D.C. metropolitan region, the nation, and key global
markets.
Application Review and Admissions Policy:
- Application review standards, undergraduate decision processes,
and admissions policy that are fair, defensible, and aligned with
George Mason's access mission.
Admissions Operations:
- Application processing, communications automation, and the
applicant experience, ensuring accuracy, timeliness, and a seamless
journey at scale.
Data, Technology, and CRM:
- The chief functional user of the CRM platform (Patriot Connect)
and future artificial intelligence applications. In partnership
with the division’s business intelligence function, develop and
enhance reporting and predictive analytics that guide recruitment,
financial aid leveraging, and yield.
Transfer and Pathway Partnerships:
- Transfer and dual-enrollment pathways with community colleges
and high schools, and relationships with school counselors,
community-based organizations, and the academic colleges.
Pre-College Programs:
- Summer high school pre-college programs, a significant and
high-visibility component of the Admissions portfolio.
Military Services:
- The Office of Military Services, a significant and
high-visibility component of the Admissions portfolio.
Budget and Resources:
- Budget oversight for the admissions operation, aligning
resources, staffing, and travel with strategic priorities.
Priorities for the First Year
- Meet enrollment targets. Achieve all new enrollment targets for
freshman, transfer, and graduate students;
- Continue to lead CRM adoption. Continue to model the full
adoption and embrace of George Mason's CRM (Patriot Connect)
platform across the admissions operation, in close partnership with
the Assistant Vice President for Patriot Connect and the Assistant
Vice President for Strategic Enrollment Initiatives; and
- Deliver on institutional priorities set by the President.
Advance key presidential priorities, including expanding direct
admission and establishing new admission pathways for both new
freshman and transfer students.
Responsibilities:
New Student Enrollment Strategy and Leadership
- Provide visionary, data-informed leadership for undergraduate
and graduate admissions in alignment with the University's
enrollment goals and strategic plan;
- Develop and execute a comprehensive recruitment and yield
strategy across first-year, transfer, and special populations to
meet enrollment targets for class size, academic profile, and net
revenue;
- Advance key institutional priorities set by the President,
including expanding direct admission and establishing new admission
pathways that broaden access and strengthen enrollment;
- Set and monitor key performance indicators across the
admissions funnel, from inquiry and application through admit,
deposit, and melt;
- Lead admissions policy, application review standards, and
decision processes that are fair, defensible, and aligned with
George Mason's access mission; and
- Partner closely with the Assistant Vice President for Strategic
Enrollment Initiatives and the broader enrollment management
leadership team to align strategic direction with execution across
the division.
Recruitment, Marketing, and Partnerships
- Direct domestic and international recruitment, travel, and
territory management, expanding George Mason's reach across
Virginia, the Washington, D.C. metropolitan region, the nation, and
key global markets;
- Strengthen transfer and dual-enrollment pathways with community
colleges and high schools, a vital pipeline for George Mason;
- Partner with the Office of Integrated Marketing and
Communications to deliver compelling, personalized, multi-channel
outreach to prospective students and families; and
- Build and sustain relationships with school counselors,
community-based organizations, and the academic colleges to support
recruitment and yield.
Data, Technology, and Operations
- Lead a sophisticated, data-driven admissions operation, fully
leveraging George Mason's CRM platform alongside predictive
analytics and reporting to guide recruitment, financial aid
leveraging, and yield;
- Oversee application processing, communications automation, and
the applicant experience, ensuring accuracy, timeliness, and a
seamless journey at scale;
- Partner with financial aid, integrated enrollment marketing,
the registrar, academic stakeholders, and information technology to
integrate systems and continuously improve enrollment operations;
and
- Ensure compliance with federal, state, and institutional
policies and with relevant professional standards and ethics.
Team and Resource Management
- Recruit, develop, and retain a high-performing,
service-oriented admissions team, building a culture of
collaboration, accountability, and excellence;
- Exercise budget oversight for the admissions operation,
aligning resources, staffing, and travel with strategic priorities.
Set goals, coach and evaluate staff, and invest in professional
development across the team; and
- Allocate human, financial, and technology resources with
transparency and fiscal discipline.
Stakeholder Engagement and Representation
- Serve as a visible, credible representative of George Mason
Admissions to prospective students, families, schools, and the
public;
- Provide enrollment data, analysis, and counsel to the Senior
Vice President for Enrollment and Student Achievement and
University leadership;
- Collaborate with deans, faculty, and academic leaders to align
recruitment with program priorities and capacity; and
- Represent George Mason in regional, state, and national
admissions and enrollment forums, elevating the University's voice
and reputation.
Required Qualifications:
- Master’s degree in a related field or an equivalent combination
of education and experience;
- Generally, a minimum of 10 years of experience leading and
developing teams;
- Demonstrated experience building and executing a student
enrollment strategy, including strategic planning and budget
management;
- Demonstrated track record of results and metrics meeting or
exceeding enrollment targets for first-year, transfer, and/or
graduate students;
- Graduate-level experience, as well as transfer and community
college pathway experience;
- Large public research university experience;
- Demonstrated expertise with admissions CRM platforms, data
analytics, and admissions funnel management;
- Knowledge of admissions best practices, application review, and
the legal and ethical standards governing the profession;
- Ability to communicate persuasively with students, families,
colleagues, and senior leadership;
- Ability to lead change and innovation in a complex, fast-moving
enrollment environment;
- Demonstrated ability to collaborate effectively with academic
leadership, institutional research, marketing, and student affairs;
and
- Must currently possess an appropriate, active, valid motor
vehicle operator’s license that meets all of GMU’s requirements for
operating state vehicles and equipment under Mason’s Vehicle Use
Policy 1411 https://universitypolicy.gmu.edu/policies/vehicle-use/
. The Office of Risk Management reserves the right to review the
driver’s licenses and Motor Vehicle Reports (MVRs) of all
candidates selected with employment contingent upon a favorable
review.
Preferred Qualifications:
- Terminal degree in a related field;
- Experience with international recruitment and global enrollment
strategy;
- Demonstrated use of financial aid leveraging, tuition
discounting strategy, FAFSA policy fluency, and predictive modeling
to shape class and net revenue;
- Experience navigating institutional and testing policy changes
and evolving admissions practice at scale;
- Experience across multiple institutions or enrollment
environments, bringing a broad perspective beyond a
single-institution approach;
- A record of advancing access and student success within an
enrollment mission;
- Grant writing or grant management experience; and
- Experience using Salesforce-based systems.
Instructions to Applicants:
For full consideration, applicants must apply for the
Dean
of Admissions at
https://jobs.gmu.edu/.
Complete and submit the online application to include three
professional references with contact information, and provide a
cover letter with resume for review.
Posting Open Date: August 28, 2026
For Full Consideration, Apply by: October 16, 2026
Open Until Filled: Yes
Mason Ad Statement
George Mason University is a nationally ranked R1 research
university committed to creating a more just, free, and prosperous
world. With 40,000 enrolled students, George Mason is the largest
and most diverse public research university in Virginia, offering
degree programs at the master's, doctoral, and professional level,
along with certificates and credentials.
George Mason fosters an All Together Different environment for
students, faculty, and staff, driven by our core beliefs. We
believe in inclusivity over exclusivity; we believe in advancing
our mission by being willing to take risks, not avoiding them; and
we believe our best work is possible when we apply our diversity of
origin, identity, circumstance, and thought.
Equity Statement
George Mason University is an equal opportunity/affirmative action
employer, committed to promoting inclusion and equity in its
community. All qualified applicants will receive consideration for
employment without regard to race, color, religion, sex, sexual
orientation, gender identity, national origin, age, disability or
veteran status, or any characteristic protected by law.
Campus Safety Information
Mason’s Annual Security and Fire Safety Report is available at
http://police.gmu.edu/annual-security-report/