Digital Fundraising Specialist
Description of Work:
Nebraska Public Media seeks a Digital Fundraising Specialist to plan, execute, and optimize digital marketing campaigns that drive donor engagement, acquisition, retention, and revenue as part of our Annual Giving team. This role leads fundraising-focused digital efforts across email, paid and organic social, digital advertising, streaming, and web channels, using data and performance insights to continually improve results. Working in close collaboration with Communications & Marketing, the Digital Fundraising Specialist produces on-brand, audience-centered messaging and uses analytics and donor data to inform strategy, measure success, create reports, and maximize return on investment.
About Us
Nebraska Public Media has connected Nebraskans with news, sports, education and entertainment since 1954. Providing global and compelling stories from PBS and NPR, the statewide public media network also produces award-winning local content. Its programs and services reach Nebraskans on television, radio, online, social media and mobile apps. Visit NebraskaPublicMedia.org for more information.
As an EO employer, the University of Nebraska considers qualified applicants for employment without regard to race, color, ethnicity, national origin, sex, pregnancy, sexual orientation, gender identity, religion, disability, age, genetic information, veteran status, marital status, and/or political affiliation. See https://equity.unl.edu/notice-nondiscrimination/
Minimum Required Qualifications:
- Bachelor's degree in business, marketing, advertising, public relations, or related field plus one (1) year of experience in digital engagement and fundraising efforts.
- The following equivalencies will be considered:
- Experience may substitute for education on a year-for-year basis
- Associate's degree in business, marketing, advertising, public relations, or related field and three years of experience in digital engagement and fundraising efforts.
- High School diploma and five years of experience in digital engagement and fundraising efforts.
- Must have excellent data analysis, writing, editing, and communication skills.
- Strong organizational and planning skills and techniques.
- Knowledge of email marketing and digital fundraising.
Preferred Qualifications:
- Ideal candidate will have three (3) years' experience in digital engagement and fundraising efforts.
- Knowledge of public media industry.
- Proficiency with Google analytics.
- Fundraising, social media, digital advertising and project management skills.
Posted Salary: $50,000/year, salary commensurate with qualifications
Job Type: Full-Time
Department: University Television-0912
Location: Lincoln, Nebraska
Internal Number: 98869
Requisition Number: S_260027
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