Digital Marketing & Communications Manager

Description of Work:

The Digital Marketing and Communications Manager will be responsible for developing and implementing comprehensive digital marketing and communication strategies in support of ASEM's recruitment and enrollment goals.

Reporting to the Director of Enrollment Marketing, Communications and Visitor Experience, the manager will support digital asset development, implement digital marketing and communication strategies across established digital platforms, monitor and optimize the campaigns to improve digital campaign outcomes, and embed communication messaging established by ASEM communication team within digital components.

The role will include a high-level of communication between agency partners, college partners and ASEM leaders, project managing timely deliverables to ensure digital and social campaign effectiveness, and working collaboratively internally with ASEM Assistant Director of Marketing roles on alignment of communications messaging.

In addition to managing digital campaigns and content, this role would coordinate with university departments—including but not limited to UCOMM and Student Life—that manage and maintain social media platforms used by prospective students, helping align content development and ensure that relevant, time-sensitive enrollment information is communicated effectively.

Minimum Required Qualifications:

• Bachelor's degree plus 3 years of experience with managing digital media and campaigns
• Experience translating key messaging and communication into strategic execution in support of business goals.
• Excellent oral communication skills and a strong writing portfolio.
• Experience analyzing digital media data to create strong arguments that advance strategic initiatives.
• Experience building relationships across an organization in service of communication goals, especially with non-communication professionals.
• Experience being accountable for digital media performance.
• Experience with digital media and social media
• Experience with translating key messaging and communication fundamentals into strategic execution in support of business goals.

Preferred Qualifications:

• 5 years of digital media management and content development
• Experience supporting digital media campaigns and conversions
• Experience with communications to senior leadership.
• Experience managing cross-departmental projects within a mid- to large-sized organization.
• Experience with managing digital agency.