Marketing Specialist (7552)

About Berkeley

At the University of California, Berkeley, we are dedicated to fostering a community where everyone feels welcome and can thrive. Our culture of openness, freedom and belonging make it a special place for students, faculty and staff.

As a world-leading institution, Berkeley is known for its academic and research excellence, public mission, diverse student body, and commitment to equity and social justice. Since our founding in 1868, we have driven innovation, creating global intellectual, economic and social value.

We are looking for applicants who reflect California's diversity and want to be part of an inclusive, equity-focused community that views education as a matter of social justice. Please consider whether your values align with our Guiding Values and Principles, Principles of Community, and Strategic Plan.

At UC Berkeley, we believe that learning is a fundamental part of working, and provide space for supportive colleague communities via numerous employee resource groups (staff organizations). Our goal is for everyone on the Berkeley campus to feel supported and equipped to realize their full potential. We actively support this by providing all of our full-time staff employees with at least 80 hours (10 days) of paid time per year to engage in professional development activities. Find out more about how you can grow your career at UC Berkeley.

Departmental Overview

The College of Computing, Data Science, and Society (CDSS) is a dynamic, innovative new college at UC Berkeley that represents a once-in-a-generation transformation. The College brings together faculty, researchers, staff, and students from computing, statistics, the humanities, and social and natural sciences, mirroring the cross-cutting nature of data science and redefining the research university for the digital age.

Core to the College is a commitment to examining how the digital revolution affects equity and opportunity-and building the capacity to respond to these challenges. CDSS was created to meet the opportunities and demands of a world where data, machine learning, and artificial intelligence inform practice and policy in virtually every arena.

The College connects the Data Science Undergraduate Studies program, Department of Electrical Engineering & Computer Sciences, Department of Statistics, the Berkeley Institute for Data Science, Computational Precision Health, and the Center for Computational Biology. The College is responsible for growing Berkeley's broad-based programs in data science, computing, statistics, and other interdisciplinary programs, including classes and programs serving thousands of undergraduate students a year.

The Marketing Specialist is responsible for developing and executing on marketing strategies and content development to elevate the visibility of the UC Berkeley College of Computing, Data Science, and Society (CDSS). This position contributes to development marketing and brand management to enhance the college's reputation, foster engagement, and support key initiatives.

The Marketing Specialist role is part of the CDSS Communications team, collaborating closely with the CDSS Development team to ensure timely information sharing, cohesive messaging, and effective marketing campaigns.

Visit this website to learn more about the future home of CDSS in the new Gateway Building: http://cdss.berkeley.edu/gateway

Application Review Date

The First Review Date for this job is: March 24, 2026

Responsibilities

• 35% Develop and execute integrated marketing strategies to drive fundraising campaigns through social media, email, multimedia, and web platforms; develop and facilitate communication and promotion plans for key college initiatives and events as assigned; optimize digital platforms to promote donor and partner opportunities and recognition; serve as a staff liaison between the CDSS Communications team and CDSS Development team to align on deliverables and timelines.
• 30% Develop donor impact stories, talking points, profiles, web content, social media posts, emails, marketing collateral, multimedia, and other tasks as assigned; follow and update content guidelines and accessibility standards.
• 20% Track and report on key performance metrics across marketing and fundraising campaigns and other initiatives; use data-driven insights to refine marketing strategies and recommend improvements; prepare reports for internal stakeholders.
• 15% Support and implement branding initiatives, including logo updates, digital brand asset review and development, and merchandise rollouts; help ensure cohesive brand use by following CDSS and Berkeley brand guidelines; facilitate promotional print materials and branded merchandise for CDSS by tracking.

Required Qualifications

• Excellent written and interpersonal communication skills.
• Thorough knowledge of marketing communication principles, concepts, strategies, and best practices.
• Experience in higher education marketing and/or development communications.
• Strong organizational, project management, and critical thinking skills with attention to detail.
• Skilled at maintaining confidentiality.
• Experience using common software and marketing platforms (i.e., Google, Adobe, Canva, Drupal, social media).
• Bachelor's degree in a related area and/or equivalent experience and training.

Preferred Qualifications

• Knowledge of UC Berkeley's research and educational mission and CDSS's vision.
• Knowledge of AP editorial style.

Salary & Benefits

For information on the comprehensive benefits package offered by the University, please visit the University of California's Compensation & Benefits website.

Under California law, the University of California, Berkeley is required to provide a reasonable estimate of the compensation range for this role and should not offer a salary outside of the range posted in this job announcement. This range takes into account the wide range of factors that are considered in making compensation decisions including but not limited to experience, skills, knowledge, abilities, education, licensure and certifications, analysis of internal equity, and other business and organizational needs. It is not typical for an individual to be offered a salary at or near the top of the range for a position. Salary offers are determined based on final candidate qualifications and experience.

Classification: MARKETING SPEC 3
Anticipated hiring range: $82,800 - $97,800
UCB salary range: $82,800 - $149,800
The salary offer to the final candidate will take into consideration their experience and salary equity with current UC Berkeley employees working in similar roles.