Digital Media Analyst I

Digital Media Analyst I

Company:
Liberty University

Job Location:
Lynchburg, 24502

Category:
Communications, Marketing, and Public Affairs

Type:
Full-Time

Job Number: R0009407

Provide research and analytical support to the Enrollment Digital Team to drive the goals of the University. The Digital Marketing team handles all digital marketing efforts for Liberty University Online, Liberty University, School of Law, Liberty Athletics Department, School of Aeronautics, and many other departments throughout the University. This individual will have the fluidity to touch and handle different digital tasks that relate to enrollment management, display advertising, social medial advertising, e-commerce and customer behavior analysis.

ESSENTIAL FUNCTIONS AND RESPONSIBILITIES

• Develop and test digital ad copy for PPC campaigns for Google, Bing, Yahoo, and other ad networks.
• Audit digital ad campaigns to evaluate and maximize performance.
• Organize digital ad campaign structure for Google, Bing, Yahoo, and other ad networks.
• Utilize Social Media Marketing, Paid Search Advertising, and Display Advertising to drive awareness and conversion actions based on the department they assist.
• Support the Director of Online Digital Marketing & Analytics and Senior Management with analytic projects across the various digital campaigns managed.
• Remain abreast of existing and emerging technologies, processes, products, services and leading industry performance benchmarks.
• Work effectively as a team member, embracing and fostering LU's mission.
• Use project management tools effectively to track progress and completion of tasks.

SUPERVISORY RESPONSIBILITIES

None.

QUALIFICATIONS AND CREDENTIALS

Education and Experience

Four-year college degree, preferably in business or marketing. Knowledge of online education industry is needed. Strong analytical skills and attention to details are required with two or more years of experience. Well-developed communications skills needed.

ABILITIES AND COMPETENCIES ESSENTIAL TO THE FUNCTION OF THE JOB

Communication and Comprehension

• Ability to effectively communicate both verbally and in writing to convey clear, well articulated information.
• Ability to understand, speak, and write English in order to convey messages and correspond in an articulate and professional manner.
• Possess public communication skills that allow professional representation of Liberty University in front of business partners.
• Strong organizational skills.
• Excellent computer skills.

Problem Solving

• Intuitively able to reason, analyze information and events, and apply judgment in order to solve problems of both a routine and complex nature.

Physical and Sensory Abilities

• Occasionally required to travel to local and campus locations.
• Frequently required to sit for extended periods to perform deskwork or type on a keyboard.
• Regularly required to hear and speak in order to effectively communicate orally.
• Occasionally required to stand, walk, and climb stairs to move about the building.
• Handle materials, reach overhead, kneel or stoop in order to conduct business.
• Regularly lift 10 or fewer pounds.

WORKING CONDITIONS

Work Environment

The working environment in which one will typically perform the essential functions of this position is a climate-controlled office setting. It is well lighted and the noise level is moderate.

Driving Requirements

Use of one's personal vehicle (or LU vehicles) is required for travel in the performance of the essential functions of this position. Proof of a valid Virginia driver's license, an acceptable DMV record, and liability insurance is required.

Time Type
Full time

Location
Remote Location