"Director, Marketing and Communication - Wellstar College of Health and Human Services"

Job Summary

Develops, executes, and analyzes strategic marketing and communications for the assigned department(s) and/or college(s). Defines and executes overarching communications strategy for the assigned area. Plans, creates, and implements internal and external communication campaigns. Creates, edits, and disseminates written communications and marketing content. Responsible for designing and developing print and digital materials via email, social media, campus webpages, digital signs, video, flyers and/or posters. Engages in university-wide communications and social media groups to track evolving trends and adopt best practices. Collaborates with the university Office of Strategic Communications and Marketing to ensure that all college materials and messaging are on-brand and consistent with university brand guidelines.

Responsibilities

KEY RESPONSIBILITIES:

1. Develops and implements a comprehensive strategic marketing plan for assigned college, department, and/or unit
2. Collaborates with department leadership, dean, associate deans, department chairs, assistant or associate chairs, program directors, program managers or coordinators, and other department or college members to ensure the accuracy of the messaging content in marketing materials and campaigns
3. Manages, in collaboration with university-level communications team, the design and production of all marketing and recruitment materials, ensuring those materials represent the organization's brand positioning and messaging appropriately
4. Manages the day-to-day activities of a Communications Team (both staff and students, as appropriate), determines team priorities, manages the workloads of team members, and ensure the timely completion of all projects
5. Manages the college marketing and communications budget and financial processes
6. Creates and maintains materials that communicate the college and/or departments programs and accomplishments to relevant stakeholders
7. Coordinates and manages marketing and communication for the college and units using various tools and platforms such as Website, text, email, and digital and social media sources
8. Collects, analyzes, and reports data related to college marketing and communications activities
9. Collaborates with university-level communications team to ensure maximum reach and impact
10. Coordinates all digital marketing efforts including strategy development and implementation of targeted digital campaigns in collaboration with university-level communications team
11. Collaborates with the communications and video departments, as necessary, on social media efforts, videos, website, online streaming, and other special projects to enhance the brand of the assigned department, unit or college
12. Lead writer and project manager for assigned college, department, and/or unit or final approver of all material written by communications team members and projects assigned to the team, as appropriate
13. Develops, implements, maintains, and supports professional development of staff and student workers

Required Qualifications

Educational Requirements

Bachelor's degree from an accredited institution of higher education in Public Relations, Journalism or a related field

Required Experience

Five (5) years of experience in publication design, emerging media campaigns, public relations and outreach, marketing and communication campaigns, and project management and/or related field to include previous management and/or supervisory roles.

Preferred Qualifications

Additional Preferred Qualifications
An advanced degree from an accredited institution of higher education in Communications, Public Relations or related field

Knowledge, Skills, & Abilities

ABILITIES

• Able to serve as a member of the University-level Marketing and Communications group
• Able to develop and maintain relationships with internal and external resources
• Able to handle multiple tasks or projects at one time meeting assigned deadlines

KNOWLEDGE

• Knowledge of Project Management processes

SKILLS

• Excellent interpersonal, initiative, teamwork, problem solving, independent judgment, organization, communication (verbal and written), time management, project management and presentation skills
• Proficient with computer applications and programs associated with the position (i.e., Microsoft Office suite)
• Strong attention to detail and follow up skills
• Strong customer service skills and phone and e-mail etiquette