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Wisconsin, United States

5 Star University

"Director, Marketing and Fan Engagement"

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Director, Marketing and Fan Engagement

Director, Marketing and Fan Engagement

Posting Number: NA01507

Employment Status: Full Time

Job Family: External Relations, Communications, and Marketing

Position Overview

Be The Difference Begins with Great People.

Are you looking for a new opportunity where you can make the difference in the lives of students and faculty? We’re always looking for highly talented individuals to join our team - people who think big, care deeply, and believe in being the difference in their work and community.

We prioritize student success, access to education, and service in our work to educate well-rounded servant leaders who transform their fields, our society and the world. Our Catholic, Jesuit approach emphasizes student engagement with the world around them and formation of the heart and mind.

We believe in our mission: The search for truth, the discovery and sharing of knowledge, the fostering of personal and professional excellence, the promotion of a life of faith, and the development of leadership expressed in service to others. These core values guide our relationships with our students, each other, and our community.

Marquette University offers a rich and competitive Total Rewards package including medical, dental, vision, 403(b) with up to 8% university match, generous time off package, and tuition benefits for employees, spouses, and dependents with no payback requirement! For more information, please view the Total Rewards Guide.

This is your next opportunity to join an organization that invests in their employees’ career journey by diversifying their skills, deepening their expert knowledge, encouraging a healthy work-life balance, focusing on personal wellbeing, providing leadership training, and sustaining a culture of respect and inclusion.

The Director, Marketing and Fan Engagement is responsible for all aspects relative to the marketing and game day experience for fans attending Marquette athletics events.

Duties and Responsibilities

  1. Plan, direct, and execute game production efforts for women’s basketball, and women’s volleyball including the creation of game scripts, music/band promotions, videoboard content, cheer/mascot, and on-court presentations.
  2. Enhance enthusiasm for the department and awareness of all sports programs at Marquette University.
  3. Supervision of student employees for the marketing department.
  4. Work with Associate AD of Marketing and Sales to develop ads to be run in external and internal publications on campus and in community.
  5. Assist with creation of design elements, including print collateral, social media graphics and other design pieces for the department.
  6. Staff special promotions events both on and off campus that assist with community outreach initiatives.
  7. Coordinate on-campus activation methods to promote upcoming games and increase exposure of Marquette Athletics.
  8. Implement effective marketing of promotions and events via all channels and media, e.g. GoMarquette.com, social media, print, electronic media, Marquette Gameday app etc.
  9. Day-to-day management of athletics e-blasts, including newsletters, ticket promotions, week-of emails, game day text alerts, etc.

Required Knowledge, Skills and Abilities

Bachelor’s degree in related field, e.g. Marketing

Work experience in college marketing

Strong background and knowledge of relevant market analysis and promotional strategies

Preferred Knowledge, Skills and Abilities

2-3 years minimum work experience

Proficiency in Microsoft Excel and other MS Office tools

Familiarity with Ticketmaster and Archtics

Department: Intercollegiate Athletics

Posting Date: 09/03/2025

It is the policy of Marquette University to provide equal employment opportunities (EEO) to all employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status or any other applicable federal or state-protected classification.

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