"Director, Search Strategy & AI Optimization"

Exciting Opportunity at MSK: Director, Search Strategy & AI Optimization

The Director, Search Strategy & AI Optimization is a great leadership opportunity to shape how the world discovers, experiences, and trusts MSK--an institution dedicated to ending cancer for life. This role sits at the intersection of search, reputation, and innovation, bringing clarity, confidence, and cohesion to how MSK shows up across traditional, local, and AI-driven search. You'll partner with influential leaders, guide enterprise strategy, and make a lasting impact on patients, physicians, and the communities MSK serves.

Role Overview

• Own the enterprise strategy and champion a cohesive vision for search engine optimization, local listings, and online reviews.
• Lead modernization of search engine optimization capabilities including optimizing content for LMMs and generative search engines.
• Partner with listings vendors to ensure accurate, consistent location data across platforms.
• Collaborate with survey and review vendors to expand and mature review management.
• Serve as a cross-functional connector across multiple departments including but not limited to Marketing & Communication, Legal, Physicians, and operations.
• Translate complex search performance and risk into clear, executive-ready insights.
• Anticipate and adapt to generative search and AI-driven discovery trends.
• Define governance, standards, and accountability for enterprise search accuracy and trust.
• Navigate sensitive or high-stakes situations with confidence and diplomacy

Key Qualifications

• Proven experience leading enterprise SEO, search, or digital visibility strategies.
• Deep understanding of local search, listings management, and location-based discovery.
• Experience managing vendor partnerships for listings and reviews platforms.
• Proven ability to present to senior executive audiences and respond thoughtfully and confidently to challenging questions.
• Strong track record working cross-functionally with legal, clinical, and business stakeholders.
• Experience operating in complex, highly visible organizations
• Fluency in SEO technologies and markups (e.g. Brightedge, Yext, Schema, etc.)
• Healthcare experience or ability to quickly learn regulated environments preferred but not required;

Core Skills

• Unifying leadership style that brings together diverse stakeholders around a shared vision.
• Comfort navigating ambiguity, change, and sensitive conversations.
• Strategic curiosity and adaptability, especially around AI and emerging search trends.
• Clear, confident communicator who simplifies complexity and drives alignment.

Additional Information:

Schedule: Hybrid; 1 time a week at various MSK locations in New York Cit

Location: 633 Third Avenue, New York, NY

Reporting to Senior Director, Digital Content Strategy

Helpful Links:

• Compensation Philosophy
• Benefits

Pay Range: $164,100.00 - $270,900.00 FSLA Status: Exempt

About Us:

The people of Memorial Sloan Kettering Cancer Center (MSK) are united by a singular mission: ending cancer for life. Our specialized care teams provide personalized, compassionate, expert care to patients of all ages. Informed by basic research done at our Sloan Kettering Institute, scientists across MSK collaborate to conduct innovative translational and clinical research that is driving a revolution in our understanding of cancer as a disease and improving the ability to prevent, diagnose, and treat it. MSK is dedicated to training the next generation of scientists and clinicians, who go on to pursue our mission at MSK and around the globe.

MSK is the world's oldest and largest private institution devoted to the prevention, treatment, and cure of cancer. Founded in 1884, MSK has long been a leader in early detection, precise diagnosis, and individually tailored treatments for cancer. We continue to drive innovations as one of 52 National Cancer Institute–designated Comprehensive Cancer Centers, with state-of-the-art science flourishing side by side with clinical studies and treatment. The close collaboration between our scientists and physicians is one of our unique strengths, enabling us to provide patients with the best care available as we work to discover more-effective strategies to prevent, control, and ultimately cure cancer in the future. Our education programs train future scientists and physicians, and the knowledge and experience they gain at MSK has an impact on cancer treatment and biomedical research around the world.