"YCCI Project Manager, Marketing"

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Salary Range

$68,000.00 - $120,500.00

Overview

The Project Manager, Marketing for Clinical Trials and Research Studies reports to the Associate Director of Community Engagement and Participant Recruitment. This position will support strategic efforts to increase awareness, visibility, and participation in clinical research through targeted marketing and communications initiatives. This role will manage service requests for marketing support, develop and implement data-informed marketing strategies, and evaluate campaign performance to optimize outreach and impact.

The position will serve as a key liaison among research leadership, faculty, communications, and operational teams, ensuring cohesive, compliant messaging about clinical trials and research opportunities. The Project Manager will also collaborate closely with the Participant Recruitment and Protocol Design Program Managers to align marketing efforts with recruitment and study activation goals.

The ideal candidate will bring expertise in marketing strategy, project management, and data analysis, with a strong understanding of the clinical research environment and the importance of inclusive engagement in clinical trials.

Position Focus

This position focuses on the design, execution, and evaluation of marketing strategies that promote clinical trials and research participation across all communities. The Project Manager will lead data-driven marketing and communication initiatives to support institutional goals related to visibility, enrollment, and stakeholder engagement.

The role requires collaboration with internal and external partners to ensure the delivery of consistent, accurate, and ethical messaging about research opportunities. The Project Manager will also work closely with the Participant Recruitment and Protocol Design teams to align communication strategies with study activation and recruitment workflows, ensuring marketing efforts directly support research success.

Principal Responsibilities

Strategic Marketing Management:

• Develop and execute comprehensive marketing strategies that promote clinical trials and research opportunities.
• Manage and prioritize service requests for marketing and communications support.
• Collaborate with faculty and study teams to develop tailored materials and messaging that align with institutional priorities.
• Ensure all marketing materials and communications meet compliance, ethical, and regulatory standards for clinical research.
• Work in coordination with the Participant Recruitment and Protocol Design Program Managers to integrate marketing strategies into broader recruitment and operational planning.

Community Engagement & Outreach:

• Support the Associate Director in building relationships with community stakeholders, healthcare organizations, and advocacy partners to expand awareness of clinical trials and research studies.
• Plan and oversee outreach campaigns, events, and digital initiatives that foster community trust and engagement.
• Develop culturally responsive and inclusive communications to reach all populations.
• Represent the program at community events and facilitate educational activities to promote clinical research participation.

Data-Driven Strategy & Evaluation:

• Implement and manage analytics tools and dashboards (e.g., Salesforce, OnCore, REDCap, Beatrix) to track engagement, communications, and marketing performance.
• Monitor key performance indicators (KPIs) to assess campaign reach, engagement, and conversion metrics.
• Prepare reports and presentations on marketing and outreach effectiveness for leadership and stakeholders.
• Use data insights to inform future strategies, optimize resource allocation, and enhance program outcomes.

Dissemination & Implementation:

• Collaborate with the Dissemination and Implementation leadership team to coordinate efforts that communicate research findings to stakeholders and the public.
• Support the translation of research outcomes into accessible formats for community and institutional audiences.
• Facilitate internal communication across teams to ensure consistent and timely dissemination of updates, campaigns, and results.

Other Duties:

• Provide project management and coverage support as needed across related areas of the recruitment and marketing portfolio.
• Perform additional duties as assigned to support research communication and outreach goals.

Required Skills and Abilities

1. Strong organizational and communication skills. Comfortable working with all communities and in both office and community settings.
2. Proficiency in Microsoft Office or Google Suite and willingness to learn platforms like Salesforce, REDCap, or CRM tools. Strong understanding of regulatory and compliance requirements for clinical trial recruitment and marketing.
3. Expertise in data analysis, performance evaluation, and marketing metrics to assess outreach effectiveness. Excellent project management, communication, and stakeholder engagement skills.
4. Proficiency in digital marketing, CRM platforms, and social media strategies for clinical trial recruitment.
5. Experience working with the community in a healthcare or research setting.

Preferred Skills and Abilities

1. 2+ years of experience in project coordination, marketing, community outreach, or a related field.

Principal Responsibilities

1. Oversees the advancement and growth of the program. Gives direction and leadership supporting the philosophy, mission, strategy, and annual goals and objectives. Assumes primary accountability for disseminating and publishing all program information to create public awareness and support of the program.
2. Works closely with leadership, internal and external colleagues, and community residents to further develop and implement strategic plans.
3. Identifies, solicits, and cultivates community partnerships and collaborations to assist in the development and growth of the program. Develops the metrics to identify and measure the success of the program. Responsible for measurements of grant success and related evaluation.
4. Assists in identifying and evaluating potential future funding sources, and contributes to the submission of grants and contracts supporting the program, including the annual submission and writing of all content areas and budgetary sections of grant applications. Develops and manages the program’s operating budget.
5. Develops the administrative infrastructure of the program. Manages human resource and administrative functions of the program, including staffing and hiring, supervision, performance development, counseling and discipline, if warranted. Oversees and manages information systems, facilities, and space needs.
6. Investigates, identifies, implements, and oversees the maintenance of systems to gather, track, and report information to support the initiatives of the program. Tracks all program activities and regularly informs leadership of progress on each initiative. Recommends structural or programmatic adjustments, changes or additions based on full knowledge of missions, goals, and objectives.
7. Initiates, designs, and manages the compilation of program communications; identifying outreach potential, and promoting philanthropic and collaborative support of the program. Contributes to the development and assists in the management of content on the program’s website and monitors all changes and additions to the editorial content.
8. May perform other duties as assigned.

Required Education and Experience

Bachelor's degree in a related field and four years of related experience or an equivalent combination of education and experience.