Director, Social Media & Narrative Strategy

About Berkeley

At the University of California, Berkeley, we are dedicated to fostering a community where everyone feels welcome and can thrive. ...

Departmental Overview

The Department of Intercollegiate Athletics consists of more than 275 staff members and coaches and sponsors 30 varsity sports programs. ...

Position Summary

The Director, Social Media & Narrative Strategy leads the department's digital evolution by transforming raw fan data into compelling narratives that advance the Cal brand, drive fan engagement, ticket sales, donations, sponsorship value, and student-athlete recruitment and retention. ...

Application Review Date

The First Review Date for this job is: June 22, 2026. For full consideration, please apply on or before the first review date.

Responsibilities

Data-Driven Creation and Decision Making

• Build and oversee an integrated analytics framework to track the full fan and recruit lifecycle.
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Strategic Brand Narrative

• Direct a multi-channel content strategy to authentically tell the Cal brand story through athlete-driven narratives and exclusive access.
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Revenue Generation

• Own the digital sales funnel for tradition and new revenue streams, including season tickets, premium seating, key donation tent poles, auctions, loyalty programs and other digital workstreams.
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Required Qualifications

• Advanced knowledge of program activity and best practices.
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Education / Training

Bachelor's degree in related area and / or equivalent experience / training

Salary & Benefits

The budgeted annual salary range that the University reasonably expects to pay for this position is $105,000-$115,000.