"Admissions Marketing Content Specialist"

Location 

Berea

Job Type

Full-Time

Remote Employment

Flexible/Hybrid

Division

Provost

Department

Admissions Office

Opening Date

07/24/2024

FLSA

Exempt

Salary Grade

SAL 6

Description

The Admissions Marketing Content Specialist works closely with the Assistant Director of Marketing & Communications to fulfill the varying marketing content needs to support prospective student recruitment goals and strategic student recruitment communication plans. The Specialist will utilize the entire on-campus community to gather creative, relevant, authentic and distinguishing content like student, alumni, and faculty stories for inclusion into enrollment marketing projects. The Specialist will support and assist with the development, graphic design and creation of the content to be shared via video, pictures, web, and written word within tight deadlines. The Specialist will collaborate with a wide range of campus constituencies, including the College’s Office of Marketing & Communications. The specialist will also supervise student labor positions. 

Examples of Duties

• Schedule, collect and organize student, alumni, faculty and staff stories.
• Collect and create content as needed for special enrollment marketing projects. 
• Assist with the graphic design of marketing materials for prospective students, parents and school/community personnel.
• Assist with the development and maintenance of Admissions web content.
• Identify collect and catalog photography and videography that supports enrollment marketing projects.
• Support the creation, organization and management of videos for the Admissions YouTube channel.
• Support the expansion and development of strategic communication plans.
• Attend meetings as appropriate in the Office of Marketing & Communications and with other key campus constituents.
• In support of Berea College’s great commitments this position requires student supervision. The fourth great commitment is to promote learning and serving in community through the student labor program, honoring the dignity and utility of all work, mental and manual, and taking pride in work well done. The Supervision would include scheduling, assigning and approving work performed. Developing students about common workplace acumen and giving them tangible work experience is an expected outcome. To learn more about the student labor program and requirements on this position see: Labor Program Goals

Typical Qualifications

Education required to ensure success in this position:

• Bachelor’s degree 

Experience required to ensure success in this position:

• 1-2 years of related experience in communications, graphic design, content creation or marketing.       

Special skills, knowledge and abilities: 

• Excellent written/verbal communication skills, as well as creative vision that appeals to the prospective student audience. 
• Proficiency with tools like Adobe Creative Suite (InDesign, Photoshop, Acrobat), video editing/YouTube, social media channels, photography, videography, and web design.
• Ability to respond quickly to the demands of the recruitment cycle and to prioritize projects appropriately.

License, certification, or registration necessary:

• Valid Driver’s License
• Required background checks         

Physical requirements:

• Ability to navigate campus/public buildings and grounds
• Ability to travel independently by car and/or plane 
• Ability to occasionally lift up to 20 lbs. 

Environmental conditions:

• Professional office environment with interruptions and noise due to frequent visitors, students, staff and faculty
• Occasional travel required for meetings, conferences, etc. 

Ability to operate the following vehicles or equipment: 

• Standard office equipment: computer, fax, phone, etc.
• Vehicle – college vans/cars 

Founded in 1855, Berea College is nationally recognized as the first coeducational and interracial college in the South. Berea has a longstanding commitment to interracial education and is one of the most racially diverse private liberal arts colleges in the United States. With an emphasis on service to Appalachia and beyond, Berea enrolls more than 1,500 students from 46 states and U.S. territories and more than 70 countries. Berea College admits students who are unable to afford tuition and provides all of them with a no-tuition promise, valued at more than $204,000. Berea’s students excel in the College’s supportive yet demanding academic environment, and most are the first in their families to attend college. As one of only nine federally recognized Work Colleges, all Berea students are expected to work 10-12 hours weekly in various positions across campus. Berea College is listed #20 in overall ranking in the U.S. by the Wall Street Journal/College Pulse college rankings, 2023. The Washington Monthly ranks Berea College #2 Best Liberal Arts College and #1 in Social Mobility, 2023. Money Magazine ranks Berea #20 Best Overall College and #10 for Best in the South, 2023. Berea College is also the only institution in Kentucky to receive the 5-Star Rating from Money Magazine, 2023.

Located where the Bluegrass Region meets the Cumberland Mountains, the town of Berea (pop. 16,000) lies forty miles south of Lexington and is approximately two hours from Cincinnati, Louisville, and Knoxville. More information about Berea College is available at www.berea.edu.

Berea College, in light of its mission in the tradition of impartial love and social equality, welcomes all people of the earth to learn and work here.

Berea College is always looking for talented, self-motivated individuals to join our team. If you think you are ready to be a part of an exciting team, then we encourage you to continue with this applicant friendly, online job application!  

Berea College is an Equal Opportunity Employer that recruits and hires qualified candidates without regard to race, religion, sex, sexual orientation, age, national origin, ancestry, citizenship, disability, or veteran status.

Agency

Berea College

Address

101 Chestnut St.

Berea, Kentucky, 40404

Website

http://www.berea.edu/