"Enrollment Services Marketing and Communications Specialist"

Enrollment Services Marketing and Communications Specialist

Job ID: 287811

Location: Kennesaw, Georgia

Full/Part Time: Full Time

Regular/Temporary: Regular

About Us

Are you ready to transform lives through academic excellence, innovative research, strong community partnerships and economic opportunity? Kennesaw State University is one of the 50 largest public institutions in the country. With growing enrollment and global reach, we continue to expand our institutional influence and prominence beyond the state of Georgia. We offer more than 190 undergraduate, graduate, and doctoral degrees to empower our 47,000 students to become thought leaders, lifelong learners, and informed global citizens. Our entrepreneurial spirit, high-impact research, and Division I athletics draw students from throughout the region and from more than 100 countries across the globe. Our university's vibrant culture, career opportunities, rich benefits, and values of respect, integrity, collaboration, inclusivity, and accountability make us an employer of choice. We are part of the University System of Georgia. We are searching for talented people to join Kennesaw State University in our vision. Come Take Flight at KSU!

Location

(Primary Location for Job Responsibilities) Our Kennesaw campus is located at 1000 Chastain Road NW, Kennesaw, GA 30144.

Our Marietta campus is located at 1100 South Marietta Parkway, Marietta, GA 30060.

Job Summary

Coordinates and implements marketing and communication projects that support the assigned department and/or college's goals to help shape effective marketing and communications strategies. Organizes public image campaigns and special events that are engaging and contain an interactive strategy that enhances the University's reputation. Responsible for creating effective communication for emails, text messages, web, digital platforms, print, PowerPoints, newsletters, etc., for the assigned department(s). Works collaboratively with divisional partners to achieve project objectives, milestones, and deliverables, and campaign effectiveness reporting.

Responsibilities

• Develops and maintains strong partnerships within the assigned department(s) and/or college(s), understands key business strategies, objectives, and project expectations to support marketing efforts and goals
• Handles all internal and external communications for the division to drive student recruitment, progression, retention, and graduation
• Creates, plans, and executes engaging and interactive communication content strategy to enhance the assigned department's goal
• Works independently as the communication and marketing liaison to assigned departments (which include but not limited the Office of Admissions, Registrar, Financial Aid and Scholarships, and other campus units)
• Works with divisional leadership to plan, create, and evaluate strategic communications initiatives to drive student engagement and activity with the university
• Oversees the production process, day-to-day project activities, and provides analytical data for communications
• Plans and manages project communications, monitors project status, proactively manages changes, and effectively communicates regularly to ensure message visibility and readability
• Coordinates and runs meetings with department leadership and assistant directors to review communications, updates, and goals of departments
• Partners with department social media staff to drive users to the assigned department and/or college's website, enhances the brand, promotes events and programs, and recruits students, as well as coordinates and develops social media campaigns to fit departmental goals
• Ensures that communications are aligned with the university and the assigned department and/or college's brand messaging and policies to increase the sense of connection to the college and its extended community
• Designs and facilitates communication within the CRM to ensure tracking, communication flow, and correct data
• Directs projects using appropriate internal and external resources such as departmental team members, automation and CRM systems, videography, PR and marketing team, agency partners, freelance professionals, and PR/marketing firms
• Ensures evaluation and analysis of marketing initiatives to determine the effectiveness of implemented strategies
• May provide communication and marketing operation reports, which may be presented or provided to division leadership to assess communication effectiveness

Required Qualifications

Educational Requirements

Bachelor's degree from an accredited institution of higher education in Marketing, Public Relations, Business Administration or related field

Required Experience

Two (2) years of marketing, communications or public relations work experience with a focus on account management and digital campaign management.

Preferred Qualifications

Preferred Educational Qualifications

An advanced degree from an accredited institution of higher education in a related field

Preferred Experience

Previous experience in higher education preferred

Extensive experience with the Microsoft Office Suite

Experience in communication planning, execution, and evaluation in a higher education institution

Experience with print and web content, creation, and design

Proposed Salary

The budgeted salary range is $45,900 to $57,300 annually. Offers are based on relevant experience. Comprehensive benefits include Medical, Dental, Vision, 13 paid holidays, vacation, generous retirement plans, tuition waiver, wellness options, and more! Visit- https://hr.kennesaw.edu/benefits/index.php

Knowledge, Skills, & Abilities

ABILITIES

Able to produce creative and effective marketing communications materials

Comfortable interacting at all levels of the organization and willing to develop strong and positive relationships with staff and colleagues

Able to handle multiple tasks or projects at one time while meeting assigned deadlines

KNOWLEDGE

Acquires and maintains a detailed knowledge of the institutional policies, principles, and strategies, and keeps up to date with relevant developments

Knowledge of communication, sales, and a broad understanding of marketing principles

Knowledge of branding standards and University policies and guidelines used to develop marketing and advertising materials

SKILLS

Excellent interpersonal, initiative, teamwork, problem-solving, independent judgment, organization, time management, project management, and presentation skills

Excellent written communication skills with the ability to tailor content to specific audiences and/or platforms

Proficient with computer applications and programs associated with the position (i.e., Microsoft Office suite, Adobe Creative suite, including Photoshop, etc.)

Strong attention to detail and project management skills

Strong customer service skills and phone and email etiquette