"Executive Director of Marketing and Communications"

Job Description

The Executive Director of Marketing and Communications serves as Alfred State College's Chief Marketing Officer, providing strategic and operational leadership for the College's integrated marketing, branding, and communications enterprise. Reporting to the Vice President for Enrollment Management and serving on the President's Council, the Executive Director leads the development and execution of comprehensive marketing and communications strategies that elevate Alfred State's visibility, support enrollment and institutional advancement goals, and strengthen the College's reputation regionally and beyond.

This role serves as the College's chief architect of brand strategy and institutional storytelling, ensuring that communications and marketing initiatives align with institutional priorities and advance Alfred State's mission. Acting as a trusted advisor to senior leadership, the Executive Director provides strategic guidance on public relations, messaging, reputation management, and emerging marketing trends while helping ensure that communications efforts support the broader institutional strategy.

The Executive Director collaborates closely with senior leadership, Enrollment Management, Institutional Advancement, Athletics, academic departments, and other campus partners to develop a unified marketing vision that ensures consistent and compelling messaging across all platforms. The position emphasizes implementation excellence through strong team leadership, cross-campus collaboration, and the use of data-informed decision-making, audience segmentation, and modern digital marketing practices to achieve measurable outcomes.

The Executive Director leads a high-performing professional team and oversees a fully integrated marketing operation that includes:

• Public Relations and Media Strategy
• Creative Services and Brand Management
• Photography and Visual Storytelling
• Web Strategy, Digital Marketing, and Emerging Technologies
• Social Media Strategy and Content Development
• Print and Mail Services Center, including an in-house design team and full digital printing press operation

The Executive Director ensures alignment of all institutional messaging with Alfred State's distinctive brand promise "Pioneers Are Pros." Through a balance of strategic leadership and operational excellence, the Executive Director fosters fresh ideas, innovative marketing approaches, and a culture of collaboration that positions Alfred State for continued growth and success.

Requirements

Required Qualifications

• Master's degree in marketing, communications, public relations, or a related field; or ten plus years of progressive experience with bachelor's degree required.
• Four plus years in leadership roles in marketing and communications or similar.
• Demonstrated success in leading integrated, multi-channel marketing strategies.
• Expertise and proficiency in digital marketing, analytics, performance measurement and enrollment-focused campaign development.
• Proven experience in brand management and institutional positioning.
• Strong strategic thinking, project management, and organizational leadership skills.
• Experience managing budgets and external agencies.
• High level of integrity and ability to manage confidential information appropriately.
• Willingness to work flexible hours as needed.

Preferred Qualifications

• Experience in higher education marketing or a similarly complex mission-driven organization.
• Experience translating consumer or online retail marketing strategies into measurable audience growth and conversion outcomes.
• Understanding of higher education trends and communication strategies
• Familiarity with AI-driven marketing tools, web personalization strategies, and marketing automation platforms.
• Experience collaborating within large systems such as SUNY or multi-campus organizations.

Visa sponsorship is not available for this position. If you currently need sponsorship or will need it in the future to maintain employment authorization, you do not meet eligibility requirements. Additionally, please note that Alfred State College is not an E-Verify employer.

Additional Information

The salary for this position starts at $105,000 and is commensurate with education and experience. Employees are also offered EXCEPTIONAL BENEFITS! We offer extensive healthcare and retirement options, including the opportunity for a pension. Furthermore, we prioritize a harmonious integration of work, personal life, and academic endeavors to support your overall work-life balance and effectiveness.

Benefits options include:

Health Insurance:

• Cost effective health insurance premiums with 73% to 88% covered by the employer.
• PPO or HMO option for personalized healthcare solutions.
• Exceptional fertility benefits available.
• Accumulated sick leave can cover a health insurance premium in retirement.

Dental and Vision:

• No cost dental and vision benefits for employees and eligible dependents.

Educational Support:

• Tuition benefits to invest in your continuous learning and professional development.

Paid Time Off:

• New employees are eligible for up to an impressive 22 vacation and 13 paid sick days per year, increasing with years of service.
• Up to 13 paid holidays annually
• Paid parental leave

Retirement Plans:

• Various retirement options, including a defined benefits (pension) plan. With the pension, retired employees receive a defined monthly income for the rest of their life.
• Additional pre- and post- tax voluntary retirement savings options are available.

Application Instructions

Returning applicants may login to their Alfred State College Careers Account to apply for this position. See the FAQ for using our online system. Please contact us if you need assistance applying through this website.

The following documents MUST be submitted to be considered for this position:

1. Resume/CV
2. Cover Letter

Alfred State College is committed to providing equal employment opportunities for individuals with disabilities. In support of this commitment, reasonable accommodations will be made to ensure that qualified applicants with disabilities or pregnancy-related conditions can participate fully in the application, interview, and selection process, and perform the essential functions of the position. Applicants are encouraged to request accommodations in a timely manner by contacting the Office of Human Resources at 607-587-4025 or emailing hr@alfredstate.edu.

To apply, please visit: https://alfredstate.interviewexchange.com/jobofferdetails.jsp?JOBID=198114