Position Purpose:
A Freshman Admission Counselor supports the Institution’s mission
by recruiting a diverse student population of full-time freshmen to
undergraduate programs. The position also supports prospective
students throughout the admission process. This role is essential
to building strong incoming classes aligned with AU’s commitment to
access, academic quality, and student success.
Core Competencies:
- Represents Aurora University in the most positive manner with
prospective, former and current students, clients, suppliers and
the community we serve. Interacts effectively with a diverse group
of faculty, staff, students and other customers of our service,
learns and uses operating practices of the department and Aurora
University.
Upholds the Mission Statement: At Aurora University, our
singular goal is to empower students to achieve lasting personal
and professional success. We do this by being an inclusive
community dedicated to the transformative power of learning. As a
teaching- centered institution, we encourage undergraduate and
graduate students to discover what it takes to build meaningful and
purposeful lives.
Handles all information with tact and discretion and recognizes
the confidential nature of university business.
Supports learning through performance of essential job
functions and performing other duties and functions as necessary or
as assigned, including voluntary participation in university
committees, activities and events.
Essential Job Functions:
- Identifies, recruits and enrolls a specified quantity of
prospective students in an assigned territory.
- Assist with special programs and research projects;
participates in the development and implementation of enrollment
strategies to achieve institutional enrollment goals.
- Achieve assigned recruiting metrics, including visits for
assigned territory.
- Timely follow up at all levels of the enrollment funnel to
yield the correct call to action for the next required step.
- Provide accurate information about Aurora University's degree
program and admissions procedures.
- Evaluate high school transcripts, some test scores (ACT/SAT),
provide recommendations on student admission and scholarships.
- Maintain an assigned number of high school visits, college
fairs, home visits, phoning nights, and impactful communication
with prospect families to build strong personal relationships.
- Communicate Aurora University’s advantages to various
populations in varying situations.
- Provide supervisor(s) with territory, monthly, weekly benchmark
report, and communication report.
- Support open houses, on-campus and off-campus territory
recruitment events.
- Guide prospective families through the financial aid process;
assist families to determine a comprehensive financial plan for
attendance at Aurora University.
- Manage student interns to assist in fulfilling admission
counselor duties.
- Engage with current CRM, Colleague and other technology
recruitment strategies; actively recommend ideas and process
improvements.
- Other duties as assigned by the Assistant Vice President for
Freshman Admission or AU administration.
Essential Job Requirements:
Education :
- Bachelor’s Degree required.
Experience:
- Experience in higher education admission is important.
Knowledge of Aurora University academic programs preferred.
Experience in sales is preferred.
Skills:
- Receptive to the needs of and ability to relate well to
prospective families is necessary.
- Excellent communication, organizational, and time management
skills.
- Self-motivated to achieve goals.
- Ability to work well with others and willingness to take on
meaningful additional responsibilities.
- Customer-service orientation and professional manners.
- Knowledge of Microsoft software essential. Knowledge of
Colleague/Slate preferred.
- Ability to handle and act upon confidential information.
- Ability to speak in front of unknown audiences.
- Ability to prioritize work and to meet deadlines required.
Flexibility with an evolving work situation.
- Ability to accept divergent views while maintaining a
constructive working relationship with other team members.
Physical Requirements:
- Ability to move about campus and other locations.
- Ability to interact via telephone, in person and via electronic
media.
- Ability to lift boxes of materials when needed.
Work Hours: Expected equivalent of 40 hours per week, but
days/hours may vary as needed.
Special Requirements:
- A valid driver's license and driving record which meets
institutional requirements is required.
- Ability to travel in and out of state regularly to effectively
achieve territory objectives, providing own vehicle as needed.
- Evenings and Saturday hours required as job duties require
flexibility.
