"LEO Lecturer I - ENTR 413: Entrepreneurial Marketing"

A cover letter is required for consideration for this position and should be attached as the first page of your resume. The cover letter should address your specific interest in the position and outline skills and experience that directly relate to this position.

The College of Engineering, Center for Entrepreneurship at the University of Michigan, invites applicants for a part-time LEO Lecturer I position to teach ENTR 413.001: Entrepreneurial Marketing during the Winter 2026 term. This is a part-time (20% effort), in-person position.

The Mission of the CFE is to unlock the full entrepreneurial potential at the University of Michigan by helping people to understand, experience, practice, and refine the skills needed to successfully translate their knowledge, ideas, leadership, creativity, and enthusiasm into lasting value in the world. We achieve this potential by providing broad and inclusive access to a wide variety of educational opportunities, immersive learning experiences, timely and powerful mentorship, and meaningful connections to the global industry leaders that are building the future. Additional information about the CFE can be found here.

The Center for Entrepreneurship's courses are the epitome of experiential learning, demonstrative of an entrepreneurial mindset, and open to all U-M students across all 19 schools/colleges.

The person in this position will be responsible for teaching ENTR 413: Entrepreneurial Marketing during the Winter 2026 term.

The CFE's Entrepreneurial Marketing course will be led by a marketing practitioner who presents a pragmatic approach related to: 1) the development of a market-based orientation for a startup company; and 2) the analysis and recommendations for improvement of an existing startup company's marketing strategy and performance.

As course faculty, you will be responsible for teaching students to understand and critically assess the wide range of strategic decisions faced by entrepreneurial marketers. The course emphasizes practical application, introducing best practices and essential tools for developing a lean marketing strategy that optimizes resources and enhances the likelihood of success. To support these goals, the curriculum covers core marketing concepts and principles, explores the dynamics of marketing decision-making, and addresses key strategic questions relevant to new ventures. Instructional methods also include selected readings, interactive discussions, and role-play activities designed to build and demonstrate marketing competencies. Students are expected to apply course concepts through case analysis, real-world problem-solving, and hands-on exercises.

Course topics below, tailored for early-stage B2B startups, and introduced in this class include:

Foundations of Startup Marketing

• Introduction to Marketing in an Entrepreneurial Context
• Market Research, Customer Discovery, and Segmentation
• Competitive Analysis and Product Life Cycle
• Ethics and Risk

Strategic Marketing Design

• Targeting and Positioning Strategy in B2B Markets
• Messaging and Content Marketing
• Brand Identity and Positioning
• Developing a Lean Marketing Strategy and Metrics That Matter

Go-to-Market Execution

• Go-To-Market (GTM) Planning and Product Launch
• Pricing Strategies for Startups
• Channel and Distribution Strategy
• Integrated Marketing Communications (IMC)

Growth, Retention, and Scaling

• Customer Acquisition: Discovery, Outreach, and Qualification
• Promotion and Lead Generation Tactics
• Retention Loops and Customer Lifecycle Marketing

Marketing Organizational Structure and Its Relationship to Sales

The course is scheduled for 14 weeks during the Winter 2026 term. Course faculty will be responsible for preparing interactive course materials, weekly lecturing, holding office hours each week, preparing class exercises, preparing and grading assessments, managing and grading class projects, and attending the CFE's Faculty Community Meetings.

Minimum Requirements:

• Master's degree in a relevant field (or equivalent combination of education and experience)
• Demonstrated ability to teach undergraduate students in a classroom environment
• Demonstrated expertise in both marketing practice and leadership, including growing a marketing team
• Evidenced marketing campaigns focused on startups and new ventures
• Ability to establish credibility and rapport with students
• Strong oral presentation and communication skills
• Ability to learn conceptual frameworks quickly and apply them to practical student needs

This position is posted for the Winter 2026 term at 20% effort (8 hours per week).

This position is covered under the collective bargaining agreement between the U-M and the Lecturers Employee Organization, AFL-CIO, which contains and settles all matters with respect to wages, benefits, hours and other terms and conditions of employment.

The University of Michigan conducts background checks on all job candidates upon acceptance of a contingent offer and may use a third party administrator to conduct background checks. Background checks are performed in compliance with the Fair Credit Reporting Act.

The University of Michigan is an equal employment opportunity employer.