"Marketing & Communications Coordinator"

Job Details

Job Title: Marketing & Communications Coordinator

Classification: Professional

Division: Institutional Advancement

Department: Marketing & Communications

Location: Lincoln University, PA, Main Campus (This is an in-person position)

FLSA Status: Exempt

Reports To: Director, Marketing and Communications

POSITION SUMMARY

Lincoln University of Pennsylvania, the nation's first degree-granting Historically Black College and University (HBCU), is seeking a resourceful, proactive, and creative Marketing + Communications Coordinator to support the daily execution of storytelling, brand-building, and strategic communication initiatives. This position will report to the newly hired Marketing and Communications Director under the Department of Institutional Advancement.

Working closely with the Director of Marketing + Communications, the Coordinator will help manage cross-platform messaging, support content creation efforts, and collaborate with students and departments across campus to bring the Lincoln story to life. This role is ideal for someone early in their career who’s excited about growing in a fast-paced, purpose-driven environment — and contributing meaningfully to Lincoln University’s legacy.

KEY RESPONSIBILITIES

• Content Creation and Editorial Support
• Assist in developing written and visual content for Lincoln University’s website, social media platforms, email newsletters, and marketing materials.
• Coordinate with internal departments (Admissions, Student Life, Institutional Advancement, Athletics, etc.) to gather stories and updates.
• Help manage the editorial calendar and ensure alignment with seasonal campaigns, university priorities, and stakeholder needs.
• Support the development of press releases, event recaps, and student, faculty, or alumni profiles.
• Digital and Social Media Management
• Assist in the management of the day-to-day posting, scheduling, and monitoring of Lincoln University’s official social media accounts.
• Track and report engagement metrics and audience insights using social analytics tools.
• Collaborate with students and emerging creators from departments like Mass Communications, The Lincubator, and Athletics to develop content that feels current, relevant, and community-driven.
• Participate in brainstorming and planning sessions for campaign activations and special event coverage.
• Brand and Visual Communications Support
• Ensure all content adheres to Lincoln University’s brand guidelines and maintains consistent tone, voice, and visual identity.
• Support creative asset production (graphics, short-form video, presentations, flyers, etc.) in collaboration with graphic designers or agency partners.
• Assist in maintaining and updating brand resources and creative templates.
• Team Coordination and Administrative Support
• Help coordinate timelines, asset delivery, and approvals for marketing and communications department-driven projects.
• Maintain organized records of campaigns, assets, and media mentions.
• Participate in regular team meetings and provide support to ensure smooth campaign execution.

QUALIFICATIONS

• A bachelor’s degree in marketing, communications, public relations, or a related field; an advanced degree is preferred.
• At least 1–3 years of relevant experience (internships and campus media experience welcome).
• Demonstrated understanding of and commitment to the mission of Historically Black Colleges and Universities (HBCUs) and a deep, unyielding respect for Lincoln University’s legacy.
• Exceptional storytelling, writing, and communication skills, with the ability to convey complex ideas in a clear, compelling way.
• Strong track record in building brand identity and leading successful marketing and communications initiatives across multiple channels.
• Some experience in crisis communications and media relations, with a calm and strategic approach to handling high-stakes situations.
• Familiarity with analytics tools and platforms for tracking and improving marketing performance.
• Experience with AI tools for marketing, content generation, or strategy is preferred.
• Strong leadership and team-building skills, with the ability to inspire and empower staff and collaborators.
• Cultural sensitivity, integrity, and a commitment to diversity, equity, and inclusion.
• Ability to oversee, guide, and roll up sleeves when needed — this role blends leadership and doing.

PREFERRED EXPERIENCE

• Previous experience in a higher education or non-profit setting.
• Established relationships with media outlets and influencers.
• Experience in alumni engagement, fundraising, or enrollment marketing.