Marketing & Communications Specialist

Company: Robeson Community College

Job Location:

Category: Communications, Marketing, and Public Affairs

Type: Full-Time

The incumbent has the following duties and responsibilities:

Developing a comprehensive marketing plan that details strategies for marketing and promoting the college goals and objectives.
Updating and communicating college information through social media.
Providing management for all public information activities.
Overseeing website content and design, ensuring that content is updated and compliant with all applicable regulations and educational standards.
Fostering meaningful relationships with internal and external partners to effectively support the mission of Robeson Community College.
Developing relationships with various media representatives and communicating information and news releases as needed to promote the college and convey relevant information to the public.
Interpreting trends and developments in marketing and promoting the college.
Developing advertisements as needed, working with companies on design and with companies and media on dissemination.
Providing oversight of use of social media for the campus and programs in communication with information technologies office and according to applicable laws, policies, and regulations.
Interpreting the purpose, philosophy, and vision of Robeson Community College to the general public.
Maintaining the integrity of the college and the Public Information Office.
Providing leadership in coordination with the College’s senior administrators and the Board of Trustees.

Bachelor’s Degree in Marketing, Public Relations, Public Administration, Education, Organizational Leadership, Business Management or a related field.
Bachelor’s degree and experience in related field required.

Minimum of three (3) years’ experience in marketing, public relations, public administration, or related field.

"Marketing & Communications Specialist"

Marketing & Communications Specialist