"Marketing Specialist Senior"

Posted: 13-Dec-25

Location: Kalamazoo, Michigan

Categories: Advertising/Marketing/Public Relations/Communications, Staff/Administrative

Internal Number: 4773

Job Ref: S1412P

Job Description:

• Coordinates production of publications or promotional material including engagement and oversight of designers, writers, and photographers. Develops and maintains marketing communication plans and calendars.
• Explores concepts and ideas for promotional materials and designs marketing projects utilizing a variety of tools. Writes and proofs copy to include promotional material, press releases, Web and social media content.
• Ensures compliance with institutional communication, branding/identity, and marketing standards. Maintains integrity of overall University brand and/or unit brand.
• Translates message points into clear communication and meets well-defined communication objectives.
• Develops plans and oversees execution of small to medium size events of moderate complexity.
• May be responsible for department or college-specific marketing or communication-related initiatives or programs.
• May approve advertising within budget parameters. May be responsible for marketing budget for area of responsibility and for other related budgets.
• May respond to inquiries from or supervise staff and student employees.

Short Job Description:

• Bachelor's degree in related field from an accredited institution.
• Three years' relevant experience.