"Program Director, DSS Marketing & Communications"

Job Details

Posting Number: 2025713

Posting/Functional Title: Program Director, DSS Marketing & Communications

University Pay Plan Title: Dir, DSS Marketing & Communications

Location: San Marcos

Department: VP Student Success

Recruitment Type: Open Recruiting

Job Type: Full-Time

Funding Source: Permanent

Monthly Salary: $7,083.33-$8,333.33

Job Category: Exempt

Required Qualifications: Applicants must specifically address how they meet these required qualifications to meet the requirements of the position.

• Bachelor’s degree in communications, marketing, or related field or an equivalent combination of experience and education.
• At least three years of progressive experience in strategic communications, marketing, or public relations.
• Demonstrated ability to develop and execute comprehensive communication strategies aligned with institutional/corporate goals.
• Experience in brand development and management, including oversight of sub-brands within a larger institutional/corporate identity.
• At least 2 years’ experience supervising full-time staff.
• Strong writing, editing and storytelling skills across multiple platforms and audiences.

Preferred Qualifications:

• Master’s degree in marketing, communications, or related field.
• At least five years of progressive experience in strategic communications, marketing, or public relations.
• Experience working in a university setting.
• Familiarity with higher education marketing trends, student engagement strategies, and co-curricular program promotion.
• Experience coordinating with university-level communications offices and media relations.
• Knowledge of assessment and analytics tools to evaluate communication effectiveness and inform strategy.

Job Description: The Program Director, DSS Marketing and Communications plays a vital role in shaping the student experience by effectively communicating the value and resources offered by the Division of Student Success. Reporting to the Associate Vice President and Chief of Staff, the Program Director is responsible for the creation and strategic oversight of a professional, focused, and intentional brand for the Division of Student Success (DSS), ensuring alignment with the TXST University brand. They are charged with developing and implementing strategic communications plans, effective storytelling, and promotional campaigns for division level activities. This position is the main point of contact for the DSS Marketing and Communications area and will lead a cross-divisional Communication Team made up of departmental communications staff. This position serves as a liaison to the University’s Division of Marketing and Communications.

Job Duties:

Strategic Communication

• Develop, execute, and oversee a comprehensive internal and external communication strategy designed to support student success initiatives and activities, taking into consideration institutional image, message, positioning, mission, goals, priorities and accomplishments of the Division and the University.
• Develop comprehensive marketing and communications strategies for the DSS including print material, web content, video, and social/digital media.
• Maintain knowledge and working understanding in emerging trends, technologies and best practices in social media, with the ability to articulate clearly to others.
• Serve as a key strategic advisor to the Vice President and senior leadership team, contributing to divisional planning, institutional reputation management, and executive messaging.
• Establish and implement short- and long-range communications and marketing strategies, objectives, and policies.
• Use measurable metrics to track and assess marketing and communications, identify areas for improvement, and suggest alternatives.
• Develop and implement innovative methods of communication, marketing, and interaction with current and potential students, parents and families, alumni and other constituents including external partners.

Brand Identity and Management

• Oversee the development and creation of a sub brand, and associated resources that complement the University brand for the Division of Student Success.
• Ensure quality and appropriateness of all internal and external divisional marketing and communications activities through education, training, and collaborative relationships with colleagues across the division.
• Work with communications liaisons from relevant campus departments to ensure continuity across all printed and electronic materials.

Collaboration

• Interact regularly with groups outside of DSS, including but not limited to the Division of Marketing and Communications, University Advancement and Alumni Relations, Enrollment Management, Academic Affairs units, and the media to ensure that information on the co-curricular student experience is communicated effectively and favorably to internal and external audiences at local, regional, national, and international levels.
• Create and manage a division-wide system for requesting DSS marketing and communications services.

Divisional Leadership

• Supervise DSS marketing and communications area staff and student workers.
• Lead a cross-functional communications team made up of representatives across all departments within the Division of Student Success.
• Assist with the division’s crisis communication strategy and coordinate with University Emergency Management and Media Relations to ensure timely, accurate messaging during high-impact events.
• Serve as a member of the DSS Leadership Team and work to fulfill the mission and goals of the Division and University.
• Assists in the continuous development of staff and maximizes existing staff talents and skills.
• Serve on or chair University and Division committees, teams, or task forces.
• Coordinate special projects and other duties as assigned by the Vice President of Student Success or designee.

Job Open Date: 08/27/2025

Job Close Date: 09/11/2025

Open Until Filled: No

Normal Work Days: Monday, Tuesday, Wednesday, Thursday, Friday

Normal Work Hours Start: 8:00AM

Normal Work Hours End: 5:00PM