Recruitment Marketing Strategist

About the Job

Working Title: Recruitment Marketing Strategist

Please note, this position is not eligible for H-1B or Green Card sponsorship. This position does not offer a STEM OPT training program.

This is a hybrid position with occasional in-office work expected in Minnesota.

Overview

The Recruitment Marketing Strategist is a part of the University Marketing Communications department and is a crucial member of the Account Services team. The University Marketing Communications department is responsible for raising the profile of the University of Minnesota and promoting University initiatives, education, research and community engagement. The Account Services team facilitates projects and provides strategic direction in collaboration with partners across the University to advance and promote University initiatives.

The Recruitment Marketing Strategist will play an essential role in developing objectives-driven strategies and managing data-driven plans to attract prospective students through digital campaigns (search, social, display), and compelling content (web, video, print). This role will collaborate with admissions and marketing leaders to meet enrollment goals, focusing on brand messaging, lead nurturing, and diverse audience engagement.

This role is ideal for a professional who thrives in a collaborative, mission-driven environment on a team that values expertise, thoughtful leadership, and shared success. The University of Minnesota offers a dynamic environment where your expertise can contribute to advancing the reputation of one of America’s leading research universities.

Job Duties

Marketing and Branding Strategy 45%

• Coordinates with marketing agency, internal team, and campus admissions leaders to produce and implement engaging marketing mass media and collateral, including website content, brochures, videos, and social media assets, ensuring alignment with and consistent application of recruitment brand.
• Develops comprehensive recruitment marketing strategies aligned with institutional goals, defined target audiences and market trends.
• Consults with units on their recruitment marketing plans to connect to broader recruitment brand.
• Supports and assists Senior Account Services Director on key marketing initiatives.
• Assists with developing marketing plans and presentations on recruitment brand and marketing initiatives.
• Maintains a dedication to the University’s goals that encourage equity and diversity.

Recruitment Marketing Campaign Project Management 40%

• Works with marketing agency to determine appropriate channels to fulfill a marketing business need or address the identified marketing challenge.
• Campaign Project Management: Oversee multi-channel campaigns (paid search, social, email, direct mail) from concept to execution and reporting.
• Act as a liaison between admissions, marketing, communications, and program leaders, ensuring unified messaging and efforts.
• Responsible for translating requirements into project brief and leading project team meetings.
• Applies marketing expertise to projects to ensure they align with marketing standard processes.
• Provides strategic marketing direction to ensure content, design, and development meet project and client needs and leverage brand assets.
• Communicates project progress with U-Marcomm team leaders; collects feedback and approvals.
• Identifies and resolves barriers to meeting project objectives.
• Tracks marketing project process in tool, providing status reports through marketing project life cycle.
• Works with the Measurement and Analytics team to establish metrics and develop marketing project reports.
• Establishes strong working relationships and regular contact with University marketing communicators and external entities.

Professional Development 10%

• Completes professional development, education, and training activities, consistent with being responsible for the responsibilities of the position. Completes continued learning and development appropriate to work duties and for the pursuit of individual, unit, and institutional success.
• Stays current on marketing strategy, project management, and technology trends.

Other duties as assigned 5%

• Assists with other marketing and digital projects as they arise.

Qualifications

Required:

• BA/BS degree in communications, journalism, marketing, art or related field
• Six years of professional marketing/digital communications experience, including coordinating multidimensional integrated marketing communications projects
• Student recruitment experience
• Occasional in-office work expected, including for semi-annual team meetings

Preferred:

• Strong verbal/written communication skills
• Ability to handle multiple tasks and projects simultaneously
• Excellent interpersonal skills
• Outstanding project management skills and decision making
• Demonstrated ability to work effectively in informal and formal teams with individuals from diverse communities and cultures
• Ability to facilitate work of various departments to accomplish common goals
• Very detailed oriented

Pay and Benefits

Pay Range: $85,000 - $90,000, depending on education/qualifications/experience

Time Appointment: 100% Appointment

Position Type: Faculty and P&A Staff

Please visit the Office of Human Resources website for more information regarding benefit eligibility.

The University offers a comprehensive benefits package that includes:

• Competitive wages, paid holidays, and generous time off
• Continuous learning opportunities through professional training and degree-seeking programs supported by the Regents Tuition Benefit Program
• Low-cost medical, dental, and pharmacy plans
• Healthcare and dependent care flexible spending accounts
• University HSA contributions
• Disability and employer-paid life insurance
• Employee wellbeing program
• Excellent retirement plans with employer contribution
• Public Service Loan Forgiveness (PSLF) opportunity
• Financial counseling services
• Employee Assistance Program with eight sessions of counseling at no cost
• Employee Transit Pass with free or reduced rates in the Twin Cities metro area

While our salary ranges provide a framework, it is important to note that most of the time, the initial pay may not reach the maximum of the range. This approach ensures that compensation reflects the value and unique contributions of each candidate while maintaining equity within our organization. As part of our commitment to fair and equitable compensation, please be aware that the salary offered to incoming candidates will be based on their individual credentials and experience.

How To Apply

Applications must be submitted online. To be considered for this position, please click the Apply button and follow the instructions. You will be given the opportunity to complete an online application for the position and attach a cover letter and resume.

Additional documents may be attached after application by accessing your "My Job Applications" page and uploading documents in the "My Cover Letters and Attachments" section.

To request an accommodation during the application process, please e-mail employ@umn.edu or call (612) 624-8647.