Senior Program Coordinator (CRM Specialist)

Position Summary:

Rutgers University–Camden seeks a Sr. Program Coordinator (CRM Specialist) to serve as the campus's primary technical owner of email marketing execution, supporting undergraduate and graduate recruitment, yield, and engagement. Reporting to the Director of Marketing and Creative Services, this is a hands-on, execution-focused role with direct responsibility and accountability for building, configuring, and maintaining automated email journeys, audience segmentation, data integrations, testing, and performance optimization within Salesforce Marketing Cloud and Slate.

The position requires a high degree of independent technical judgment and operational ownership in a fast-paced enrollment environment. In addition to executing complex email programs, the specialist functions as a strategic advisor to Marketing and Communications, Undergraduate and Graduate Admissions, and individual graduate schools—providing guidance on lifecycle communication strategy, platform capabilities, and best practices. This role balances deep technical expertise with consultative partnership, ensuring compliant, accurate, and audience-centered communications across the full enrollment lifecycle.

Minimum Education and Experience:

Bachelor's Degree or equivalent combination of education and/or experience and two years of experience.

City:

Camden

State:

NJ

Equipment Utilized:

Salesforce
Marketing Cloud
Slate

Physical Demands and Work Environment:

Sitting for prolonged periods.

Salary:

Starting salary will be commensurate with qualifications and experience, within university policy and salary schedules, as well as departmental budgets.