Job Details

Department: Advancement and Alumni Relations

Classification: Public Relations & Mktg Spec 2

Job Category: Classified Staff

Job Type: Full-Time

Work Schedule: Full-time (1.0 FTE, 40 hrs/wk)

Location: Fairfax, VA

Workplace Type: Hybrid Eligible

Pay Band: 03

Salary: Salary commensurate with education and experience

About the Position

This position has primary responsibilities for supporting the Office of Alumni Relations with marketing, engagement project management, and programmatic event support.

Responsibilities

Alumni Relations Marketing

Assists in the development and distribution of alumni marketing and communication materials both paper and digital;
Coordinates email campaigns, newsletters, social media content, and promotional outreach to alumni audiences;
Maintains communication calendars and support branding consistency across alumni engagement initiatives;
Tracks and reports engagement metrics related to communications and marketing campaigns; and
Collaborates with internal departments to promote alumni programs, events, and initiatives.

Engagement Project Management

Coordinates alumni engagement projects including email outreach, text messaging campaigns, and program scheduling;
Maintains project timelines and ensure timely execution of engagement activities;
Manages audience lists and communication workflows using constituent relationship management (CRM) systems and communication platforms;
Monitors campaign performance and assists with data analysis and reporting; and
Supports efforts to increase alumni participation, volunteerism, and program attendance.

AVP Event Support

Provides administrative and logistical support for events led by the Associate Vice President (AVP);
Assists with event planning activities including scheduling, registration, and onsite support;
Designs and implements the marketing and communications schedule for AVP events, ensuring that all division wide event protocols are followed in regards to VIP events, including post-event communications; and
Supports stewardship and relationship-building efforts associated with leadership events.

Programmatic Event Support

Assists in planning and executing alumni programs and events, both in-person and virtual;
Supports volunteer engagement and event participation efforts; and
Maintains accurate event records and assist with post-event evaluations and reporting.

Required Qualifications

High school diploma or equivalent;
General experience (typically around 2 years) in marketing and design;
General experience (typically around 2 years) with MicroStrategy reporting;
Fluency with Canva, Adobe Cloud Suite, Photoshop, and InDesign;
Knowledge of communication and marketing best practices;
Knowledge of best practices for digital/social media marketing;
Strong graphic design skills;
Excellent writing and communication skills;
Meticulous attention to detail;
Outstanding customer service skills;
Excellent organizational and prioritization skills; and
Ability to work occasional evenings and weekends.

Preferred Qualifications

Bachelor's degree in related field;
Experience in higher education;
Demonstrated experience working effectively with staff and external constituents;
Experience with Affinaquest (Salesforce) or similar software;
Knowledge of alumni relations principles and best practices; and
Skill in effectively coordinating with volunteers.