"Associate Director, Athletics for Strategic Engagement"

Overview

The Associate Director, Athletics for Strategic Engagement will drive the creation of and oversee a broad strategy that promotes Princeton Athletics and its various programs utilizing a multi-faceted approach, including grassroots marketing, relationship building, advertising and engagement initiatives, sales planning, and fan experience while working closely with the department's Athletics External Leadership Team to serve the greater Athletics Department. The Associate Director of Athletics for Strategic Engagement will also assist in the strategy and fulfillment of the department's branding initiatives, including oversight of the graphic identity and style guide. The Associate Director of Athletics will also supervise four staff members and several hourly staff members.

Responsibilities

• Serve as a member of the Athletics External Leadership team and provide support for coaches, administrators, student-athletes, alumni and fans.
• Work with Athletics External Leadership team to create revenue generation ideas and platforms.
• Work closely with Princeton's Athletic Ticket Office to aid strategy for group sales, season ticket sales and single-game ticket sales.
• Work closely with Princeton Athletics' Communication Office to provide digital content for teams, alumni, fans, etc.
• Work closely with Princeton Athletics' Broadcast Multimedia Office to curate content for various facility in-game productions and videoboard shows.
• Work closely with Princeton's official corporate sponsorship entity (Learfield Sports) in terms of fulfillment and strategy for sponsor acquisition and retention.
• Work with the Athletics External Relations team and help to support Princeton Varsity Club events and initiatives where applicable (e.g. Tiger Athletics Give Day, PVC Banquet, etc.).
• Serve as Associate Team Support for various sports, which includes occasionally serving as a resource for student-athletes, attending home contests and traveling for select regular and post-season competitions.
• Provide strategic innovation based on best practices and industry standards for marketing, sales, and fan experience; utilizing progressive thought and strategy in leading designated units.
• Collaborate with senior team to drive annual external calendar including sales and marketing campaign initiatives, and opportunities regarding athletic and other events across the organization.
• Oversee development of marketing strategies (radio, television, social media, digital, etc.) that grow inbound, outbound, group and premium sales efforts.
• Uses survey tools to glean information from fanbase regarding the fan experience to enhance the overall experience; including, utilization of relationships with key campus constituents to continually improve upon the fan experience.
• Oversee Assistant Director of Athletics, Marketing Engagement that includes conducting annual performance review.
• Assist with implementation of marketing and promotional strategies for Princeton's 38 varsity teams, with a primary focus on the seven ticketed sports.
• Partner with on-campus and community groups to develop strategies on events and drive attendance at home contests.
• Oversight of advertising spend on an annual basis.
• Oversee in-game promotions at select sports and manage an inventory of giveaway and promotional items.
• Serve as a liaison to campus and community partners, including the Office of Community Regional Affairs and the Office of the Dean of Undergraduate Students, OWNCE, etc.
• Ensure execution of the department's Athletics Style guide and brand guidelines.
• Lead departmental branding efforts and oversee development of graphic design collateral for external units and teams to utilize for digital and printed purposes.
• Serve as a liaison to external graphic design groups to assist in the execution of facility upgrades, enhancements, and yearly updates.
• Work with Athletics Equipment Staff, Coaches and vendors to ensure proper branding for uniforms and other equipment.
• Adhere to NCAA and Ivy League rules and regulations.
• Oversight of ticket operations and staff, which includes conducting the annual performance review of the Assistant Director of Athletics, Ticket Sales Operations.
• Provide strategies to maximize sales efforts for Princeton's seven ticketed sports.

Qualifications

• Bachelor's degree required.
• Minimum of five to seven years of experience in athletic marketing or a similar field
• Ability to represent the Department of Athletics on campus and in the local community
• Strong writing skills
• Able to work at games and other events on nights and and weekends as needed
• Graphic design knowledge and/or multimedia storytelling and editing experience (i.e. Premier, Photoshop, Illustrator, InDesign, mobile solutions) strongly preferred.
• Ability to create promotional materials that effectively attracts the target audience in a clear and concise manner.
• Ability to organize, manage and prioritize multiple tasks simultaneously and meet strict deadlines.
• Knowledge of the digital and social landscapes and ability to generate successful social content; must be active in social media.
• Ability to uphold the commitment to Department of Athletics mission of Education Through Athletics.

Posted: 06-Dec-25

Location: Princeton, New Jersey

Type: Full-time

Categories: Other Staff/Administrative

Internal Number: 280349968

Department: Athletics

Category: Athletics

Job Type: Full-Time

Standard Weekly Hours: 36.25

Eligible for Overtime: No

Benefits Eligible: Yes

Probationary Period: 180 days

Essential Services Personnel: No

Physical Capacity Exam Required: No

Valid Drivers License Required: No

Experience Level: Mid-Senior Level

Salary Range: $92,000 to $108,000