Associate Director, Social Media, Marketing and Communication, Wharton School

Job Description Summary

Reporting to Wharton's Senior Director of Social Media, the Associate Director, Social Media leads the development and distribution of social media content related to Wharton scholarship, faculty thought leadership, and knowledge dissemination, translating complex academic content into high-impact digital storytelling. This primarily involves management of the social media channels (LinkedIn, YouTube, Instagram, etc.) for Knowledge at Wharton, the School's online business journal, promoting business insights and educational programming to an audience of nearly 300,000 followers.

The Associate Director serves as a key partner to faculty and cross-functional Marketing & Communications staff, both within the central Marketing & Communications office and within research initiatives. The Associate Director proactively identifies opportunities to elevate research and shape integrated distribution plans across owned channels aimed at key target audiences (industry professionals, prospective students/learners, alumni, etc.) as well as the general public.

Job Responsibilities

• Lead planning and execution of social media initiatives for Knowledge at Wharton and related channels.
• Develop and maintain relationships with internal and external staff to identify research storytelling opportunities on owned and earned channels.
• Support faculty with establishing and/or developing their personal social media presences.
• Own social media analytics and reporting related to research and insights promotion.
• Promote events organized by faculty and research centers.
• Other duties and responsibilities as assigned.

Required Qualifications

• Bachelor's degree and 3-5 years of work experience in social or digital media, marketing, communications, public relations or journalism, or an equivalent combination of education and experience.
• Excellent writing skills; proven ability to represent a brand on social media.
• Expertise in a wide range of social and digital media platforms.