Athletics Marketing and Media Coordinator

Company: La Salle University

Job Location: Philadelphia, 19141

Category: Communications, Marketing, and Public Affairs

Type: Full-Time

Department: 641200 - Athletic Communications

Position Summary

The Assistant Director of Marketing and Media works directly with marketing, communications, and applicable sport programs to create high-end graphic design and video projects utilized in recruitment and promotion of student-athletes.

Essential Duties

• Work collaboratively with the Office of Athletic Communications to design marketing materials for the athletic department, including but not limited to schedule posters, infographics, social media graphics, and advertising graphics.
• Assist with overarching sports marketing, communication, public relation campaigns, and sales campaigns.
• Create enhanced videos highlighting all sports, working with professional staff on all aspects of video production, including but not limited to ESPN+ live streams and highlight packages.
• Assist with the creation of marketing, communication, and creative content for social media to engage with fans.
• Develop new ways to promote La Salle's varsity athletic programs while taking advantage of emerging technology, using current graphic trends and techniques within the sports design industry as a guideline.
• Communicate and cooperate with Associate Athletic Director on a regular basis on all developments with public relations potential.
• Respond appropriately with the media so as not to demean student-athletes, the University, the Conference and all parties connected.
• Immediately report anything controversial that may attract media attention to a supervisor.
• Remain knowledgeable and in full compliance with the rules, regulations, and philosophies of the NCAA, various conference affiliations, and La Salle University.
• Immediately report any potential violations, eligibility problems, rules infractions, or disciplinary action of student-athletes immediately to a supervisor.
• Support La Salle University's educational philosophy and the goals of the Athletic Department as a loyal, energetic, and highly visible University representative.
• Accept no speaking engagement for money, endorsements, or any other outside employment at any time without prior approval of your supervisor and/or the Athletic Director (or their designee).

Secondary Responsibilities

• Work with the Office of Athletic Communications to update creative content for GoExplorers.com.
• Perform other work-related duties as assigned.

# of Direct Reports: 0

Required Qualifications

• Bachelor's degree.
• Must be proficient in Adobe Creative Suite, specifically Photoshop and InDesign.
• Successful background check clearances including a PA Criminal Records Check, FBI Fingerprinting Check, and PA Child Abuse Clearance Check.
• Knowledge of and commitment to the mission of La Salle University.

Preferred Qualifications

• Must have flexibility and be able to sustain long work hours including evenings, early mornings, and weekends.
• Position may require some travel.
• Ability to drive oneself and/or find other personal transportation to offsite game or event locations for set up may be necessary.
• Ability to lift 25 pounds of equipment.

Physical Requirements and/or Unusual Work Hours

• Must have flexibility and be able to sustain long work hours including evenings, early mornings, and weekends.
• Position may require some travel.
• Ability to lift 25 pounds.

Special Instructions to Applicant

La Salle University is committed to fostering a welcoming and respectful environment where all individuals can thrive. We seek candidates who will contribute to a positive, equitable, and supportive working and learning environment. We encourage individuals to apply who bring diverse perspectives and experiences, and who are dedicated to helping create an inclusive community for all.

La Salle University offers its eligible employees comprehensive medical and dental plans, employer paid life and disability insurance, retirement benefits, generous paid time off (vacation, sick leave, and holidays), and tuition benefits such as no cost undergraduate and graduate degree programs for its employees (with no wait period) and no cost undergraduate degree programs for its employees' dependents (after completing the required years of service).

Application Open Date: 06/25/2025

Application Close Date: 09/30/2025