"Marketing and Communication Specialist"

University Information

The University of North Carolina Wilmington, the state's coastal university, is dedicated to the integration of teaching, mentoring, research and service. Widely acknowledged for its world-class faculty and staff and continuously recognized at a national level for scholarly excellence and affordability, UNCW offers a powerful academic experience that stimulates creative inquiry and critical thinking.

A public institution with nearly 18,000 students, UNCW offers a full range of baccalaureate- and graduate-level programs, as well as doctoral degrees in educational leadership, marine biology, nursing practice and psychology; and many distance learning options, including clinical research, an accelerated RN-to-BSN program, an Executive M.B.A. program structured for working professionals, and the nation's only bachelor's degree program focused on coastal engineering.

The university's efforts to advance research and scholarly activities have earned UNCW the elevated designation of 'Doctoral Universities: High Research Activity' institution (R2 University) by the Carnegie Classification of Institutions of Higher Education.

UNCW has been part of the University of North Carolina System since 1969.

Department

Campus Recreation - 40120

Vacancy Number

TSP5536PST

Temp Position Type

SHRA Temporary

Job Category

Communication & Media

FLSA for Position

Nonexempt

Brief Summary of Work for this Position

The Marketing and Communication Specialist reports to the Associate Director of Business and Facility Operations for the Department of Campus Recreation. The Marketing and Communication Specialist is responsible for overall planning, development, implementation, assessment and coordination of all marketing/promotional materials for the department. This position is responsible for planning, designing, and supervising the department's website and all web-based projects including social media engagement to maximize effectiveness and desired outcomes.

Knowledge/Technical

• Develops, plans, designs, and updates the department's website.
• Oversees, grows, and improves presence and maximizes effectiveness of social media platforms, including tracking engagement. Monitors and responds to social media posts, as needed.

Consulting/Advising/Supervision

• Supervision responsibilities include recruiting, hiring, training, scheduling, and evaluating student marketing assistants, photographers, videographers, content creators, marketing interns, and/or practicum students and a Graduate Assistant, if applicable.
• Coordinates with key stakeholders for the development of the department's internal and external publications and promotional materials.
• Collaborates with other departments on programs and initiatives such as Healthy Hawks and Homecoming to provide marketing/promotion/design support and leadership as needed.
• Serves on department committees for special events and campaigns such as Rock the Rec, Dive-In Movie, Seahawk Plunge, and other departmental events.
• Serves as the communications liaison for the department.
• Performs other duties as assigned related to the organization's vision, mission, and values.

Project Management

• Evaluates, assesses, reviews, and manages all activities related to the production of marketing materials and promotional materials.
• Responsible for the technology needs and equipment orders for Marketing's photographers, videographers, and content creators.
• Oversight, management, and point of contact for various Marketing software used by the department.
• Coordinates submission of marketing materials to various media outlets across campus, including but not limited to newsletters, digital signage, and partnering offices and departments (Examples: Hawk E-News, Swoop, Student Affairs Newsletter, Transfer Newsletter, Housing & Residential Life, Campus Life, and CHHS).
• Responsible for managing the Marketing and Communications Budget.

Organization

• Develops a comprehensive and integrated marketing plan for the entire Campus Recreation department which aligns with divisional and departmental goals.
• Manages Campus Recreation's participation in fairs, visitation days, orientations, and other requested events.
• Develops departmental brands and images, ensuring that a unified departmental identity is conveyed and consistent messaging across all marketing mediums. Ensures all communication adheres to the University brand identity and trademark standards.
• Attends and actively participates in staff meetings, in-service education sessions and other divisional or departmental meetings, and serves on university committees and boards as needed.

Minimum Education and Experience Requirements

Bachelor's degree in a discipline related to position or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.

Preferred Education, Knowledge, Skills & Experience

• Experience in website management and digital marketing creation (web, e-mail, social, mobile, content marketing).
• Experience with project planning, time management, and resource allocation to meet the complex marketing needs of an organization.
• Graphic design and publication skill set, with experience in design software like: Adobe Creative Suite, primarily Photoshop, Illustrator, InDesign, and Premier Pro.

Primary Purpose of Organizational Unit

The Department of Campus Recreation organizes and administers a variety of structured and self-directed recreational services that enhance the overall wellness of the University community. Our primary goal is to provide for quality recreational experiences directed toward positive change in the physical, cognitive and social domains of the university community thus enhancing the overall educational experience. This goal is accomplished by offering a wide variety of recreational activities, conducting educational workshops and providing professional training. The Department of Campus Recreation provides a multi-faceted program which includes: Group Exercise/Fitness Programs, Intramural Activities, Adventure Recreation, Sport Clubs and Special Events. Campus Recreation at UNCW takes a 'something for everyone' approach.

Work Hours

8:00am - 5:00pm

Work Days

Monday - Friday

Hours Per Week

Varies

Anticipated Hiring Range

24.04 - 28.84

Job Posting Date

08/22/2025

Job Closing Date

9/5/2025