"Manager, Marketing Communications - Division of University Advancement"

Job Summary

This position is primarily responsible for helping define strategies and manage the execution of communications, engagement and connection to Kennesaw State. This includes defining yearly/monthly plans and strategies, campaign assets, as well as messaging and launching strategies. The role is also responsible for ensuring the effective communication and messaging on social media channels and website pages. All of this activity should be consistent in enhancing and elevating KSU's overall brand. Manages the overall relationship including stewarding the yearly planning process, creative development and messaging. Writes feature stories and creates engaging content for various formats including; websites, social and print materials.

Responsibilities

• Works to strategize, plan, develop and execute marketing and communications campaigns
• Ensures projects are moving forward in a timely manner, which includes maintaining editorial and project calendars, reviewing copy and creative, working with various units within the (comms, operations, creative) to troubleshoot and find solutions to challenges
• Works with the web team to maintain websites and ensure they are updated
• Strategically work to maintain social accounts to build audience and increase engagement

Department Specific Tasks and Responsibilities

• Identifies, develops and promotes stories (including on social media) working collaboratively with the DUA leadership and University's communications teams to line up writers, secure approvals, and help the University's media relations team identify targeted media outlets.
• Supports leadership by drafting remarks for speaking engagements.
• Designs, develops, and coordinators collateral for appeals and events'including comprehensive campaign and annual reports'in collaboration designated departments staff
• Leads the email marketing strategy within alumni and donor relations, digital tools to enhance engagement, stewardship, and campaign outreach.
• Supports and manages the development, build, and distribution of dynamic monthly email content'including an alumni e-newsletter'through Salesforce Marketing Cloud.

Required Qualifications

Educational Requirements
Bachelor's degree from an accredited institution of higher education in Marketing, Communications, or Public Relations

Required Experience
Three (3) to five (5) years of related marketing communications experience in advancement related functions in similar organizations (fundraising, foundations, not for profits, alumni and constituent engagement, etc.)

Preferred Qualifications

Additional Preferred Qualifications
Related marketing communications experience within a major, comprehensive fundraising campaign
Project management experience
Account management experience
Strong written and oral communications
Familiarity with project management software such as Asana
Proficient in the use of computer applications; including but not limited to, Microsoft office products, Adobe Creative Suite, and HTML/web design

Knowledge, Skills, & Abilities

ABILITIES
Enjoys collaborating with others formally and informally within one's team and across the organization
Able to produce high output with little or no supervision
Able to manage multiple activities in a deadline-oriented environment; highly organized, and has strong attention to detail
Ability to coach, counsel, persuade and negotiate with senior-level leadership
Flexible and adaptable and enjoys working within a fast-paced environment with changing priorities
Able to handle multiple tasks or projects at one time meeting assigned deadlines

SKILLS
Possesses strong project and account management skills
Is a highly effective communicator both written and oral and able to put together compelling written and oral narratives that tell the KSU giving story
Excellent interpersonal, initiative, teamwork, problem solving, independent judgment, organization, communication (verbal and written), time management, project management and presentation skills
Proficient with computer applications and programs associated with the position (i.e. Microsoft Office suite)
Strong attention to detail and follow up skills
Strong customer service skills and phone and e-mail etiquette