"Content Marketing Manager"

Job Summary

Rensselaer seeks candidates with a passion for Higher Education to serve as Content Marketing Manager. This position is responsible for developing and executing digital-first, high-quality content that elevates RPI’s brand and engages key audiences. This role focuses on content creation, multimedia storytelling, and content optimization, ensuring that it aligns with RPI’s strategic goals. The Content Marketing Manager will leverage AI tools, SEO best practices, analytics, and audience insights to continuously refine content strategies for maximum impact.
This position reports to the Associate Vice President, Marketing and Communications in the Office of Community Engagement and Communications (OCEC).

Responsibilities:

• Develop and execute a multi-channel content strategy that aligns with RPI’s strategic priorities
• Create high-quality, engaging content for multiple channels, including web, digital campaigns, and multimedia platforms
• Ensure all content supports SEO best practices, accessibility standards, and audience engagement goals
• Conduct keyword research and apply SEO strategies to enhance search visibility and organic traffic
• Optimize digital content for search, social media, and user experience, ensuring maximum engagement and discoverability
• Track SEO performance and adjust content strategies based on analytics insights
• Utilize AI-driven tools to assist in content creation, ensuring quality through human editing and strategic refinement
• Experiment with emerging AI capabilities to enhance content efficiency while maintaining brand voice and quality
• Use data-driven insights to measure the effectiveness of content and optimize engagement
• Work cross-functionally with the Marketing Manager, Senior Visual Designer, and other teams to ensure consistent messaging and cohesive campaigns

Minimum Qualifications

• Bachelor’s degree in Communications, Marketing, Journalism, or related field
• Five (5) or more years of experience in content marketing, digital media, or multimedia storytelling
• Strong expertise in SEO, content strategy, and digital engagement tactics
• Experience with content management systems and AI content tools

Applicants must meet stated minimum education and experience requirements.

Minimum Knowledge, Skills, and Abilities

• Ability to analyze content performance data and optimize strategy accordingly
• Strong digital-first writing, editing, and storytelling skills

Shift

Business Hours: Monday - Friday

Travel

Local travel between campus locations only

Driving

Incidental driving possible, but not required

Starting Salary/Rate

Expected hiring range: $70,000 - $90,000 per year

Pay transparency disclosure: The selected candidate’s salary will be determined based on factors that include the available budget, internal equity, and the final candidate’s qualifications, experience, education and other job-related credentials. This hiring range is provided as Rensselaer’s good faith estimate of the expected hiring range at the time of posting.

Application instructions

Follow the on-screen prompts to create a brief online profile. Please be ready to upload your resume and cover letter.

If you need assistance with the online application process, please contact careers@rpi.edu.

Job Posted Date

Applications will be accepted until the position is filled.

Total Compensation and Benefits Information

Rensselaer’s Total Compensation Program is designed to provide stable pay growth, a comprehensive and affordable benefits package, and a comprehensive and affordable retiree medical and prescription plan. Our goal is to provide you and your family with a comprehensive health and welfare program as an umbrella of financial security and protection during your employment. For more information, please visit Benefits | Human Resources (rpi.edu).

Rensselaer is committed to the cultivation of a community that is welcoming, inclusive, and above all values learning. We welcome candidates who bring a variety of perspectives to Rensselaer’s work and campus communities. Rensselaer Polytechnic Institute is an Equal Opportunity Employer.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation or gender identity, national origin, disability status, protected veteran status, or other characteristic protected by law.