"Digital Marketing Communications Strategist, Lead"

Job Details

Digital Marketing and Communications Strategist, Lead

Georgia State University Instructional Innovation and Technology Marketing and Communications

Why Work at Georgia State University (GSU)?

Are you ready to help transform lives through academic excellence, innovative technology, research, and strong community partnerships? Georgia State University is ranked among the Top 5 Most Innovative Public Institutions by U.S. News & World Report (2026). As a dynamic research institution, GSU offers a collaborative and intellectually stimulating environment for staff, faculty, and students alike.

Join us in driving digital transformation in higher education and making a meaningful impact on our community. GSU's vibrant culture, career growth opportunities, comprehensive benefits, and core values—respect, integrity, collaboration, and accountability—make it an employer of choice within the University System of Georgia.

What Makes GSU a Great Place to Work?

• Generous benefits, including health, dental, vision, tuition assistance, and retirement plans.
• A flexible work environment that supports work-life balance.
• A knowledge-sharing organization that collaborates with various partners.

Why join our team in the Instructional Innovation and Technology (IIT) Division?

The IIT division is the hub for innovation, supporting learning, student success, research, and economic development. Here's what makes IIT a great place to work:

• Opportunities for professional development and career advancement
• Access to cutting-edge technologies
• A collaborative and creative team culture
• A strong sense of purpose and impact in our work

Position Overview:

Georgia State University's Instructional Innovation and Technology (IIT) division is seeking a highly skilled and motivated Digital Marketing and Communications Strategist, Lead to join our Communications department. The person in this role will develop digital strategies and content to drive adoption of innovative instructional and technology services and enhance customer experience with university technology solutions. In addition, they will plan events, outreach, and use social media to expand technology adoption.

Key Responsibilities

The scope of responsibilities for this position will include but is not limited to the following essential duties:

Digital Marketing and Content Development

• Create and maintain digital marketing materials, including web resources, newsletters, and other digital assets.
• Develop and implement social media strategies and campaigns to drive engagement.
• Plan and contribute to publications that articulate the university's involvement in the evolving digital education and research landscape.
• Compose, edit, and proofread content for accuracy, grammar, consistency and compliance with university brand standards.

Outreach and Event Organization

• Develop and coordinate outreach opportunities to increase awareness of technology services and improve accessibility.
• Coordinate events that support technology initiatives.

Design and Layout

• Develop graphical concepts and design interfaces based on customer requirements to convey messages effectively.

Research

• Research trends and technology to ensure work meets highest industry standards.

Collaboration and Customer Service

• Establish and maintain cooperative working relationships with stakeholders.
• Provide excellent service and assist customers with efficient project communication.

Application Deadline: Applications must be submitted by March 4, 2026 (subject to change without notice).

Qualifications:

Minimum Hiring Qualifications:

Bachelor's degree and three years of related experience; or a combination of education and related experience.

Preferred Hiring Qualifications:

Preference may be given to applicants who, in addition to meeting the Minimum Qualifications, possess the following:

• Familiarity with email marketing and social media tools
• Knowledge of data processing and web principles, practices, and equipment in Information Technology
• Ability to multi-task and use independent judgment