"Digital Content & Social Media Specialist"

Digital Content & Social Media Specialist

Job #: 042348

Location: Syracuse, NY

Pay Range: $62,400

Hours:
Standard University business hours
8:30am - 5:00pm (academic year)
8:00am - 4:30pm (summer)
Hours may vary based on operational needs.

Job Type: Full Time

Job Description:

The digital and social media specialist will support the day-to-day communication activities for the divisions units and initiatives, with a focus on social, web, video, e-newsletters, blogs and other digital channels. The position will serve as the lead in managing divisional digital channels, as well as provide guidance, consultation and execution support to units on digital and social media strategy, engagement and content planning. The position serves as the primary manager of the divisions social media channels, blog and newsletter, and website, providing support and management in the same scopes to individual divisional units.

The position will execute established communication team workflow processes pertaining to the creation of project tasks, copyediting, in addition to internal and external approval systems and University guidelines. This position will support the director of communications and marketings overarching strategies, with special attention to promotion of divisional distinct services, programs and events. This position will support efforts within the Division of Marketing and Communications overarching strategies, with special attention to promoting student-focused distinct services, programs and events. This position will support leading the internship team.

Education and Experience:

• Bachelors degree in communications, public relations, marketing, new media management or related field.
• Two-to-four years experience managing social and digital media channels.
• Proficiency in Microsoft Office, including Outlook, Word and PowerPoint; Adobe Creative Suite a plus.

Skills and Knowledge:

• Exceptional organization skills.
• Exceptional communication skills (written, oral and visual).
• Exceptional copyediting skills.
• Commitment to and demonstration of promoting an inclusive environment.
• Demonstrated ability to work independently and collaboratively, make decisions and balance multiple deadlines.
• Ability to build relationships and work collaboratively with colleagues across levels at the institution, including students.

Responsibilities:

• Collaborate with Student Experience Division departments and divisional communications staff on student-centered communications projects involving social, e-newsletters, blogs and digital tactics; execute on tactics.
• Solicit student and staff submissions, curate content and compile distribution of the divisional blogs and e-newsletters; develop and execute promotional plans for blogs, e-newsletters, calendar events and other digital channels. This includes The Peel, The Peel Whats happening this week, SE News in addition to divisional needs as established.
• Create and maintain content calendar and engagement activities for all centralized social channels as established, including the Barnes Center at The Arch (@BeWellSU); provide social media consultation and strategy support to departments in alignment with the Universitys Marketing and Communications overarching strategy and policies.
• Support website management and maintenance across the Student Experience Divisional website and departmental sites.
• Provide assistance in creating and deploying student-centered, accessible video content for appropriate channels, including Kaltura.

About Syracuse University:

Syracuse University is a private, international research university with distinctive academics, diversely unique offerings, and an undeniable spirit. Located in the geographic heart of New York State, with a global footprint, and over 150 years of history, Syracuse University offers a quintessential college experience.

The scope of Syracuse University is a testament to its strengths: a pioneering history dating back to 1870; a choice of more than 200 majors, 100 minors, and 200 advanced degree programs offered across the Universitys 13 schools and colleges; over 15,000 undergraduates and over 6,000 graduate students; more than a quarter of a million alumni in 160 countries; and a student population from all 50 U.S. states and 123 countries. For more information, please visit http://www.syracuse.edu.