"Director of Graduate Enrollment and Marketing"

Director of Graduate Enrollment and Marketing

Company: Fairmont State University

Job Location: Fairmont

Category: Admissions and Enrollment

Type: Full-Time

Type of Position: Staff - Full Time

Department: Academic Affairs

Appointment Length: July - June (12 mo)

Benefits Eligible?: Yes

Requested Part-Time Staff Hours: N/A

F.T.E.: 1.00

Grant Funded Position?: No

Description of Job Duties and Responsibilities

Oversee and implement recruitment strategies by coordinating recruitment events, maintaining and improving program websites, updating marketing materials, facilitating community engagement, managing program advertisements, and maintaining a consistent and effective social media presence for all graduate programs. Coordinate with Dean of Graduate Studies and Professional Education, program directors and deans to review applicant trends and improve graduate recruitment and applications processes and systems. Maintain accurate and current knowledge of educational legislation, trends, developments and resources. Foster an environment of inclusion, access and success in graduate student recruitment.

General Admissions Responsibilities

• Advises prospective applicants on necessary academic and professional preparation and appropriateness of program as it pertains to applicants' goals using in depth knowledge of program admission criteria.
• Advise applicants on actions of admissions committee, rejection reasons, and appeals Advise prospective graduate students on readmission and program requirements.
• Remain current on university admission processes and requirements, competitive programs, and courses and developments in higher education and financial aid.
• Cultivate prospective graduate program student relationships via phone, email, text and in person meetings.
• Assure that graduate division regulations and deadlines are met.
• Monitors completeness of applicants files, evaluates files for discrepancies, routes complete files to committee for review.
• Coordinate with programs and schools to ensure timely review of completed graduate program applications within Slate.
• Collaborate with colleagues across the University to ensure students are navigating the enrollment process.

Enrollment Communication Strategy

• Oversee the enrollment communication plan for graduate studies programs.
• Oversee all correspondence and designs and edits recruitment and promotional materials.
• Work closely with University Marketing and Creative Services to ensure that all communications comply with university branding standards and support the University's marketing messages.
• Work in conjunction with Admissions Technology Specialist to ensure the accuracy of communication lists, queries, mailing dates and consistency of language across communication plans.
• Organize and direct multi-channel recruitment strategies, including chat sessions, call campaigns, social media, email and text messages, and mailers.
• Develop comprehensive recruitment plans detailing communication and engagement strategies designed to increase the enrollment of graduate students.
• Assess effectiveness of recruitment plan and adjust as necessary

Community Engagement and Event Planning

• Represent the Office of Graduate Studies at school and university wide events including open houses, and commencement events.
• Plan and execute in person and virtual information sessions.
• Organize recruiting events and represent Fairmont State at graduate fairs, professional and community events.
• Develop and execute strategies to increase awareness and engagement with the community regarding Fairmont State University's graduate studies and professional education
• Identify markets for the recruitment of graduate students and maintain relationships with those organizations, institutions and outlets.

Program Evaluation and Improvement

• Assess the effectiveness of admissions programming through feedback, surveys and data analysis and make recommendations for improvements.
• Utilize Slate reporting and data visualization tools to identify inquiry segment audiences and determine relevant engagement strategies to move all program inquiries to completed application state.
• Analyzes data to identify trends in lead flow funnel and proposes potential solutions to problems.
• Prepares weekly reports on ROI of lead purchases and strategies.
• Analyzes enrollment trends, develops and implements recruiting strategies to support admissions goals set by university leadership.
• Track and report on the progress of recruitment efforts using Slate and other Data management systems.

Data Management

• Utilize Slate, website CMS and other available technology to increase graduate program recruiting efficiency and communication.
• Performs active administration of University CRM tool (Slate).
• Ensure compliance with university record security policies, retention schedules and FERPA requirements.

Minimum Required Education

Bachelor's degree

Required Licenses and/or Certifications

n/a

Minimum Required Qualifications

• Excellent communication and interpersonal skills.
• Strong organizational and project management skills with the ability to manage multiple priorities.
• Ability to travel regionally for recruitment events. Ability to carry and transport informational materials to off campus recruiting locations.
• Ability to collaborate with faculty and staff.
• Ability to meet deadlines.

Preferred Qualifications

• Master's degree
• Experience in higher education
• Experience in marketing or student recruitment

Requisition Number: 2026011SP

Number of Vacancies: 1

Anticipated Hire Date: ASAP

Job Close Date: 10/07/2025

Open Until Filled: No

Quicklink for Posting: <https://www.fairmontstatejobs.com/postings/8821>