Job Title

EM Communications Coordinator

Agency

Tarleton State University

Department

Enrollment Communications

Proposed Minimum Salary

Commensurate

Job Location

Stephenville, Texas

Job Type

Staff

Job Description

The Enrollment Communications Coordinator, under general supervision, works collaboratively with leadership to provide email communication support, implement and maintain customer relationship management software, perform reporting functions, provide support for enrollment and recruiting communications and marketing for Enrollment Communications. Position is located on the main Tarleton campus in Stephenville, Texas with work hours: Mon-Fri; 8 AM-5 PM or as work requirements indicate.

Responsibilities:

• 35% Enrollment Communications and Marketing: Works with key campus stakeholders to ensure communication aligns with the needs of undergraduate and graduate prospective students. Coordinates a communication plan for top of the funnel prospects through email, texting, and digital marketing. Works on email copy for campaigns to students including but not limited to financial aid and scholarship communication, event communication, and nurture journeys etc.
• 25% Customer Relationship Management (CRM) Technology Support: Manages TargetX and Marketing Cloud communication plan implementation, updates, and maintenance. Performs regular content audits to ensure accuracy of information. Keeps up with forms in Form Assembly.
• 20% Digital marketing: Assists in developing and managing digital marketing campaigns to engage prospective graduate and undergraduate students and drive enrollment. This role includes creating and scheduling targeted content across email, social media, and web platforms to ensure consistent messaging and brand alignment. The coordinator collaborates with internal teams to monitor campaign performance, optimize strategies, and produce results-driven outreach.
• 15% Graphic design: develops and executes targeted communications for prospective graduate and undergraduate students, ensuring consistent brand voice and engagement across digital and print channels. This position will contribute to graphic design, creating visually compelling materials that support recruitment and enrollment goals. The coordinator collaborates closely with admissions, marketing, and academic departments to produce timely, effective, and audience-focused messaging.
• 5% Web Maintenance: Help develop landing pages for marketing initiatives under the supervision of the lead web manager. Keep up with page maintenance for accuracy and perform web edit requests from across Enrollment Management.

Minimum Requirements

Education and Experience:

Bachelor’s degree or an equivalent combination of education and experience. Three years of related experience, preferably in higher education related to technical communications and marketing.

Knowledge, Skills and Abilities

Knowledge and understanding of University goals, objectives, policies and procedures. Knowledge and proficiency in using technology related to recruitment and/or sales. Knowledge and proficiency in Microsoft applications. Possess excellent written and verbal communication skills. Possess exceptional organization and interpersonal skill. Ability to travel to multiple worksite locations.

Preferred Requirements:

Web and CRM experience is preferred.

Salary

Commensurate with experience

Salary Range

The target base annual salary range is $48,592.50 to $61,940.50 and may be negotiable based on funding availability and candidate experience/skillset in relation to the minimum requirements of this position.

Application Procedure:

During the application process applicants have one opportunity to enter the requested information, upload documents and Submit the application. Applicants will not be able to make changes or add additional documents once the application materials have been submitted via "Submit" action. Employment applications must include: Completed online application, Cover Letter / Letter of Interest addressing qualifications, Curriculum Vitae or Resume, At least 3 current professional references and their full contact information. Applications received by Tarleton State University must have all job application data entered. Failure to provide all job application data could result in an invalid submission and a rejected application. “See resume” is not an acceptable entry in the job application. Incomplete applications will not be considered. All positions are security-sensitive. Applicants are subject to a criminal history investigation, and employment is contingent upon the institution’s verification of credentials and/or other information required by the institution’s procedures, including the completion of the criminal history check. Equal Opportunity/Veterans/Disability Employer.