Enrollment Advisor

About the Job

The Enrollment Advisor manages recruiting and retention efforts for the College of Continuing and Professional Studies (CCAPS) Non Credit Professional Development programs. The Enrollment Advisor demonstrates CCAPS values of access, learning, inclusivity, collaboration, and excellence by working as part of a team to help students from all walks of life discover CCAPS programs, learn about program opportunities and outcomes, enroll, and ultimately find success.

The Enrollment Advisor will work to recruit and cultivate relationships with prospective and current students for our noncredit professional development courses and certificate programs. This role will work with marketing and program partners to build scalable learner engagement strategies that drive enrollment, progression, and completion across the portfolio. The Enrollment Advisor leverages data, systems, and cross-functional collaboration to create consistent, high-quality learner experiences.

Much of the Enrollment Advisor’s time is spent in direct contact with prospective and current students either by email, phone or face-to-face (online or in person) and through a mix of direct interaction and scalable engagement strategies (e.g., CRM-driven outreach, events, webinars, and digital engagement). This position is a member of a comprehensive Marketing and Enrollment Management team and reports to the Director of Enrollment Management.

The University of Minnesota is committed to fostering local talent through employment opportunities. While this position utilizes a hybrid work modality, prospective applicants must be located either in the state of Minnesota or near the Wisconsin border or otherwise open to relocation. Out-of-state candidates must be willing to relocate to Minnesota at their own expense.

Please note, this position is not eligible for H-1B or Green Card sponsorship. This position does not offer a STEM OPT training program.

Priority Deadline Note: The application review will begin on 2026-06-24.

Responsibilities:

Recruitment Activities (60%)

• Collaborate with professional development and marketing teams to set program-level recruitment and retention goals, strategies, and priorities. Implement and test strategies and provide input on their effectiveness to aid in decisions to continue, refine, or stop. Share insights and performance trends with stakeholders to inform strategy adjustments and identify opportunities for growth.
• Guide prospective and current noncredit students through phone, email, and video conferencing communication channels. Help them navigate the enrollment process, understand their options, and make educational choices, including working with external partners such as workforce counselors supporting dislocated workers. Collaborate with the CCAPS registration team to support noncredit course registration needs.
• Lead CCAPS outreach efforts by moderating webinars and representing the College at sponsored events, college fairs, and community engagements; track and assess performance to identify trends, measure impact, and recommend improvements.
• Collaborate to identify and support the development of marketing and recruiting materials, content, and media (e.g. video, social media).
• Participate on cross-college teams. Proactively and collaboratively share feedback with team and program stakeholders (learner feedback, knowledge, etc.).

Retention Activities (35%)

• Support learner success from first course through certificate completion by combining responsive support with scalable engagement strategies that promote progression, repeat enrollment, and community connection.
• Leverage data and learner insights to identify opportunities for repeat enrollment and cross-selling, and implement scalable engagement strategies that support progression, completion, and continued learning beyond the certificate.
• Partner with marketing and enrollment teams to identify and support opportunities for cross-portfolio engagement, helping noncredit learners explore additional CCAPS and University offerings aligned to their goals.
• Support the development of light-touch community and engagement opportunities (e.g., virtual meet ups, networking connections) to strengthen connection and persistence.

Data Stewardship and Reporting (5%)

• Consistently use CCAPS’s customer relationship management system (CRM) and other systems to document student data and interactions. Ensure the accuracy, thoroughness, and timeliness of data.
• Develop, analyze, and share key performance metrics (e.g., lead conversion, course-to-course progression, certificate completion, repeat enrollment, voice of the customer) to inform strategy and continuous improvement.
• Proactively identify patterns, gaps, and opportunities within the data and translate them into clear, actionable recommendations for program and marketing teams.
• Present data and insights in stakeholder meetings and working sessions to communicate performance, provide context around trends, and support data-informed decision making.

Qualifications

Required:

• BA/BS degree plus at least 4 years of relevant experience, or a master’s degree with plus at least two years of relevant experience.
• Experience using CRM systems or similar tools to manage data and track engagement (e.g., Salesforce or equivalent), with demonstrated ability to adopt and leverage emerging technologies (e.g., AI, automation, and analytics tools) to improve outreach, engagement, and operational efficiency.
• Demonstrated ability to analyze and interpret data to identify trends, inform decisions, and improve processes or outcomes.
• Strong verbal, written, and interpersonal communication skills, with the ability to convey insights clearly to diverse audiences and tailor messaging to support understanding and decision-making.
• Demonstrated commitment to inclusivity and ability to work effectively with diverse audiences.
• Ability to manage multiple priorities, balance direct service with strategic work, and adapt in a fast-paced environment.
• Proven ability to work both independently and collaboratively across teams.
• Ability to travel locally within the Twin Cities metro area (travel costs are reimbursed)

Preferred:

• Successful track record in recruiting and providing direct support to adult learners in a higher education admissions setting or professional sales environment.
• Creative thinking and problem-solving.
• Direct experience with Salesforce CRM.
• Direct experience using Google Suite.
• Experience conducting public presentations.