"Communication & Technology Manager"

Position Information

Position Information

Vacancy Number: S-01157

Position Title: Communication & Technology Manager

Classification Title: Program/Project Manager

Department: Admissions and Recruiting

Employment Type: Full-Time

Special Instructions to Applicants:

Auburn University at Montgomery reserves the right once interviewing has begun to stop accepting applications.

Duties and Responsibilities:

The Office of Admissions at Auburn University at Montgomery is seeking a Communication and Technology Manager to develop communication plans that coincide with university enrollment goals and objectives.

Manage/maintain the prospective student database.

Create and manage complex enrollment communication streams that deliver content to prospective students through multiple channels and mediums.

Implement and manage all CRM communications and digital content related to campaigns. 

Manage and deploy strategies for enrollment email and SMS campaigns designed to increase inquiry and application conversion.  

Create a social media strategy for Admissions that develops interest and awareness.  

Monitor trends in social media tools and applications and appropriately apply that knowledge to increasing the use of social media in Admissions. 

Manage admissions mailings to ensure consistency and deadlines within communication plan. 

Work with University Marketing to coordinate marketing strategies. 

Coordinate, schedule and assemble materials for communications. 

Meet with prospective students and/or parents. 

Apply recruiting/counseling theories concepts, and principles to attract qualified students. 

Work with high school and college counselors to create a positive image of AUM. 

Work with admissions team to develop new marketing ideas. 

Implement/manage/maintain a social media presence between the Office of Admissions and potential students and their families. 

Knowledge, Skills, and Abilities:

Knowledge of acceptable basic management practices

Knowledge of applicable University practices and procedures

Knowledge of student recruitment techniques

Knowledge of marketing principles

Exceptional oral and written communication skills

Interpersonal skills

Problem analysis skills

Ability to develop and implement short and long-term strategies for achieving specific objectives

Ability to quickly establish rapport with others

Ability to develop and maintain relationship with others

Ability to communicate with individuals at various levels of understanding, education, and socioeconomic status

Ability to establish performance standards, monitor performance, confront inappropriate behavior, and evaluate employee performance

Ability to conduct research to identify trends in student recruitment and matriculation

Ability to speak in public, lead small group meetings, and make presentations

Ability to work on multiple projects at one time and respond to multiple competing demands

Ability to use a computer and relevant software applications

Ability to manage project activities and the work of others

Ability to coordinate the work of others

Ability to supervise

Strong ability to use Microsoft Office and other technology platforms

Strong ability to use/manage social media sites to recruit/inform prospective students and parents about AUM

Minimum Qualifications:

A Bachelor’s Degree in a related area, and (4) years of related work experience in marketing automation and/or email campaign communication systems, processes, work flow, databases, etc. or in enrollment marketing.

Job Open Date: 07/09/2024

This posting will remain open until closed: Yes

Job Close Date:

Salary Band: 106

About the University/College

Located in Alabama’s vibrant state capital, Auburn University at Montgomery is a fast-growing university on the rise. Don’t just take our word for it: The Princeton Review rates us as one of the best colleges in the Southeast, while U.S. News & World Report recently ranked us No. 22 among regional universities in the South for the quality of undergraduate teaching and 38th among all public institutions in the region.

Auburn University at Montgomery is an equal opportunity employer committed to excellence through diversity; therefore, we encourage applications from historically underrepresented groups, veterans, and individuals with disabilities.

Quick Link https://www.jobs.aum.edu/postings/6844

Position Profile Link

Applicant Documents

Required Documents

Cover Letter

Resume

Professional Reference Sheet

Optional Documents

Posting Specific Questions

Required fields are indicated with an asterisk (*).

* Do you have a Bachelor's Degree?

Yes

No

* Do you have four (4) years of related work experience?

Yes

No

* Please list the type of customer relations management software and describe your experience working with the software? Please include specific experience related to management of customer records, marketing automation, and data/analytics reporting.

(Open Ended Question)