Industry Assistant/Associate Professor of Digital Marketing and Media

Industry Assistant/Associate Professor of Digital Marketing and Media

Job No: 498004
Work Type: Faculty Full-time
Department: Katz College of Science and Health
Location: Beren Campus, 245 Lexington Avenue, NY, NY
Categories: Education/Teaching

Position Summary:

The Katz College of Science and Health-the largest graduate school at Yeshiva University with1300 master's and doctoral students-is seeking an Industry Professor of Digital Marketing and Media to join the newly forming Graduate Technology Management and Entrepreneurship Department, which enrolls 350 graduate students annually.

The MS in Digital Marketing and Media is an industry-driven, project-based degree with a distinct focus on the power of digital media and social drivers of behaviors. This unique master's degree arms students with essential media, design, communication, behavioral, analytical, technical, and research skills. They learn evidence-driven strategies for identifying and segmenting markets, reaching and engaging potential consumers, and converting them into loyal customers. Furthermore, they master in-demand strategies for social media, SEM, SEO, mobile, email, content, and video, including emerging trends in AI, making this space more efficient and disruptive.

SCHOOL HIGHLIGHTS:

US News and World Report Top 100 University

92% graduation rates, 100% licensure pass rates, 95% post-graduation employment in high-paying careers.

Faculty, students, and alumni from over 40countries

Annual Research Symposium on Science, Technology, and Health

Host for IEEE/ACM conferences, including Connected Health 2025 and Digital Data Processing 2024

Midtown Manhattan campus

THE OPPORTUNITY:

The Industry Professor will have the chance to help shape the trajectory of the newly forming department and to create a graduate curriculum at the intersection of digital marketing, media, AI, technology R&D, and entrepreneurship.

Position Responsibilities:

RESPONSIBILITIES:

• Reporting to the Director of the MS in Digital Marketing & Media
• Develop and teach graduate courses in a range of related topics, on-campus and online
• Develop and supervise capstone and research projects
• Support a school-wide initiative incorporating AI content into all Digital Marketing and Media courses, thus maintaining the relevancy of the program in today's modern media ecosystem
• Advise graduate students on trends in the field, future employment, and academic success
• Build industry relationships and partnerships
• Support the growth and development of the adjunct faculty
• Support the growth of the program by collaborating with the admissions staff, spearheading relevant networking initiatives, and serving on committees
• Other duties as assigned

This position is on-campus and includes teaching evening and online courses

Experience & Educational Background:

QUALIFICATIONS:

• Master's degree; PhD in related discipline preferred
• Minimum 5 years relevant industry experience, such as AI in the digital marketing and media space, marketing high-tech and innovative products, and new product launches
• A strong industry network that can be leveraged to build the brand and reputation of the school, as well as to source internships and jobs for students
• Demonstrated track record of excellent teaching
• Ability to develop impactful and engaging coursework using cutting-edge technologies

Application Instructions:

Please upload a cover letter, CV, and a list of three (3) references

Salary Range:

$135,000 - $155,000