"Marketing and Communications Manager"

Marketing and Communications Manager

Company:
North Carolina State University

Job Location:

Category:
Communications, Marketing, and Public Affairs

Type:
Full-Time

Join the Pack! A community with nearly 8,000 faculty and staff, and 30,000 students. NC State is one of the largest employers in North Carolina, offering a large range of career opportunities. Visit us at https://jobs.hr.ncsu.edu/.

Location: Raleigh, NC

Essential Job Duties:
The Marketing and Communications Manager plays a strategic and hands-on role in advancing the visibility, reputation, and engagement of the NC State College of Veterinary Medicine (CVM). Reporting to the Head of Communications, Marketing and Outreach, this position leads integrated marketing and communications efforts across the CVM campus, including academic programs, research, clinical services, outreach, and the NC State Veterinary Hospital.

This role serves as a strategist, project manager, and creative lead, translating college and university priorities into cohesive, audience-centered storytelling and campaigns. The Marketing and Communications Manager provides direct supervision to the Graphic Designer and works in close partnership with the Assistant Director of Communications and the Digital Communications Specialist to ensure alignment across content strategy, email marketing, web, social media, and multimedia channels.

By ensuring clarity, consistency, and quality across communications, this position strengthens relationships with faculty, staff, students, alumni, donors, referring veterinarians, and the broader public, supporting CVM's mission in teaching, research, clinical care, and outreach.

Strategic Communications and Marketing

• Lead the creative direction and execution of marketing and communications initiatives across the CVM campus, including digital, print, web, paid social, email marketing and other multimedia platforms.
• Develop and implement communication and marketing plans with key messages that support college-wide priorities, initiatives, and campaigns.
• Ensure consistency in messaging, tone, and visual identity in alignment with CVM and university brand standards.
• Write, edit, and produce high-quality content including articles, newsletters, brochures, service pages, campaign materials, and presentations.
• Partner with faculty, administrators, and program leaders to translate complex academic, research, and clinical information into clear, compelling communications.
• Support storytelling, media relations, and event communications in collaboration with the communications team.

Creative Direction and Brand Stewardship

• Lead creative direction for CVM marketing and communications initiatives, setting the look, feel, and narrative approach for campaigns and projects within established brand standards.
• Implement and reinforce CVM and NC State brand guidelines across digital, print and multimedia communications.
• Translate strategic priorities into brand-aligned creative concepts that resonate with priority audiences.
• Provide creative leadership and direction to the Graphic Designer, ensuring work is strategic, consistent, accessible and high quality.
• Review and approve creative deliverables for quality, accessibility, and alignment with approved brand standards.

Consulting and Project Management

• Work closely with the Assistant Director of Communications to align messaging, editorial priorities, and campaign strategy across the CVM campus.
• Partner with the Digital Communications Specialist to plan, develop, and execute coordinated email marketing and digital engagement strategies.
• Ensure email, web, and digital campaigns reflect approved messaging frameworks, creative direction, and brand standards.
• Serve as a lead project manager for CVM marketing and communications initiatives, overseeing timelines, workflows, and deliverables across multiple stakeholders.
• Act as a primary point of contact and strategic advisor for CVM units seeking marketing and communications guidance.
• Advise faculty and staff on communication strategy, audience engagement, and promotional opportunities within established frameworks.
• Collaborate on audience segmentation, messaging calendars, and performance insights to improve reach, engagement, and effectiveness across channels.

Leadership and Supervision

• Provide direct supervision, coaching, and performance management for the Graphic Designer.
• Set creative priorities and allocate design resources to support communications and marketing goals.
• Foster a collaborative, supportive, and high-performing creative environment.
• Build strong relationships with communicators, clinicians and researchers to identify impactful campaigns.
• Provide training and guidance to colleagues on creative best practices, analytics and overall trends.

Other Work/Responsibilities:

• Vendor and freelance management.
• Perform other tasks and responsibilities assigned based on the needs of the organization and evolving priorities.

Minimum Experience/Education:

• Bachelor's degree in a discipline related to the area of assignment; or an equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.

Required Qualifications:

• Advanced knowledge and proficiency in graphic design/layout; Knowledge of marketing techniques and promotional writing styles
• Demonstrated experience creating brochures, factsheets, advertisements, newsletters and other print and digital marketing material using the Adobe Creative Suite (InDesign/Illustrator/ Photoshop); Experience creating and maintaining websites using WordPress (or similar software); Experience using a content management system (CMS) and systems to handle e-newsletters.
• Strong project management skills and demonstrated ability to handle multiple projects under the pressure of frequent deadlines and changing priorities; Excellent organizational and time management skills.
• Ability to work effectively in a fast-paced environment, juggling multiple demands and meeting competing tight deadlines with minimum supervision; Ability to approach assignments in a proactive manner and continually seek to improve internal processes.
• Excellent interpersonal skills and the ability to communicate effectively and efficiently with a wide variety of co-workers and constituents, including senior administrators, faculty, fundraisers, donors, alumni, clients, students, and other friends of the college; Demonstrated ability to work creatively, collaboratively, and effectively both as a team member and independently.

Preferred Qualifications:

• Bachelor's degree in business, journalism, communications, marketing, psychology or related field; and executive correspondence and/or advancement writing experience.
• Experience working in donor relations, development, and/or executive communications environments, preferably within a higher education setting and knowledge of medical/veterinary terminology.
• Demonstrated knowledge of all aspects of marketing, including media presence, public relations, strategic planning, branding, publications, email marketing, and social media; and demonstrated ability to translate complex academic, scientific, or medical information for broad audiences.
• Proficiency with basic graphic design tools (e.g., Adobe Creative Suite, Canva) and familiarity with accessibility, SEO, and web usability standards.
• Knowledge of AP style and NC State brand guidelines and experience in higher education, science, or healthcare communications.

Required License or Certification:

• N/A

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