Marketing Specialist

Job Details

Marketing Specialist
Job No: 556749
Work Type: Staff
Location: Southern California: Long Beach
Categories: Bargaining Unit: Unit 9 - CSUEU - Technical Support Services, Appointment Type: Temporary, Time Basis: Full Time

Join the vibrant community at California State University, Long Beach (CSULB)!

Located just three miles from the Pacific Ocean, CSULB offers an inspiring workplace and an exceptional Southern California lifestyle. Our 322-acre campus-one of the largest in the CSU system-serves more than 42,000 students and is known for its commitment to student success, innovation, and impactful academic and research initiatives.

As a member of the CSULB community, you'll experience a dynamic environment filled with cultural landmarks, collaborative energy, and opportunities to make a meaningful difference.

Work-life balance thrives here. Long Beach blends coastal relaxation with urban vibrancy, offering miles of beaches, year-round sunshine, a thriving arts and food scene, and convenient access to both Los Angeles and Orange County. It's an ideal place to grow your career while enjoying everything Southern California has to offer.

Join the California State University (CSU) and explore career opportunities that advance student success and strengthen California's future-offering competitive compensation, comprehensive benefits, and professional growth.

Job Summary

Under the direction of the Director of Student Affairs Communications & Marketing, the Marketing Specialist is responsible for increasing awareness, understanding, and utilization of campus support resources among students, at CSULB. This position supports and collaborates with all Student Affairs programs, with a primary focus on Beach Wellness (Counseling & Psychological Services and Rising Tides, Student Health Services, Safer, and the CAST mobile crisis team) by developing and executing strategic, data-informed, and student-centered marketing initiatives. Using current and innovative digital and print marketing strategies, the specialist creates compelling content that resonates with a college student audience, ensures consistent messaging across platforms, and leverages data and marketing best practices to effectively connect students with essential resources that support their academic success and overall well-being. The Marketing Specialist will work closely with students to write, produce, and create content for high visibility. The incumbent will stay updated on media trends in the higher education landscape and bring new and innovative ideas to CSULB. By upholding accessibility standards, supervising student assistants, and facilitating cross-departmental partnerships, the specialist contributes to the enhancement of communication efforts and the promotion of equity and inclusivity across campus.

Furthermore, the incumbent provides services that are equitable, inclusive, and culturally sensitive to enhance the quality of campus life. This position uses a student centered and equity minded approach in all communication and service efforts.

CSULB has been recognized as one of the Most Promising Places to Work in Student Affairs in 2024 and 2025.

Key Responsibilities

• Marketing Strategy & Execution: Develop, implement, and oversee comprehensive digital and print marketing strategies that promote Student Affairs programs, services, and resources, with a primary focus on Beach Wellness (Counseling & Psychological Services and Rising Tides, Student Health Services, Safer, and the CAST mobile crisis team).
• Collaboration and coordination with Student Affairs/Campus Departments: Meet regularly with Student Affairs departments and campus partners to identify marketing needs and opportunities.
• Data informed marketing & assessment: Utilize available data sources such as campus surveys, website analytics, social media metrics, and engagement data to inform marketing decisions.

Department
Student Affairs Communications & Marketing
Time Base
1.0 time-base, 40 hours per week.
Duration of Appointment
This is a temporary position for one year with no permanent status granted. Temporary assignments may expire prior to the ending date.
Classification
Marketing Communications Professional II
Compensation
Salary placement is determined by the education, experience, and qualifications the candidate brings to the position, internal equity, and the hiring department's fiscal resources.

CSU Classification Salary Range: The CSU Classification Salary Range for this position is $5,178 (Step #1) - $7,543 (Step #20) per month.

Knowledge, Skills, and Abilities

Strong understanding of social media platforms, social media marketing strategy, and best practices for engagement. Excellent oral and written communication skills required to address a wide variety of audiences and constituency groups including 1:1 meetings with department leadership and departmental group meetings. Ability to listen and take feedback from individuals and groups and implement with accuracy, direction, address issues, etc. Ability to manage multiple projects and deadlines effectively. Strong analytical mindset with the ability to interpret data and insights to drive decision-making. Strong collaborative mindset and ability to work effectively with diverse stakeholders. Ability to establish and maintain cooperative working relationships and maintain a positive and respectful attitude.

Knowledge of current trends in social media marketing. Ability to stay updated with fast-paced changes in communications industry standards. Excellent organizational, time management, and project management skills. Completes deadlines and follows outlined timelines. Ability to work effectively with colleagues across various units. Ability to consistently report to work on time prepared to perform the duties of the position. Working knowledge of standard safe work practices. Ability to communicate with an ethnically and culturally diverse campus community. Ability to follow all university policies, procedures, and guidelines including but not limited to safety, civility, information security, and non-discrimination policies and procedures. Ability to contribute to a positive university experience for each and every student and assist in achieving the university's commitment to a "vision of excellence."

Education and Experience

Equivalent to a bachelor's degree in a related field and two years of relevant experience required. Occasional evenings and or weekends.

Preferred:

• Professional or technical experience.
• Experience in marketing, promotion, communications, digital media, or related field.
• Progressively responsible professional experience in social media engagement and digital marketing preferred.
• Three-years experience and fluency in social media platforms including, but not limited to Instagram, YouTube, TikTok, etc.
• Experience in media production equipment and software (e.g., Adobe Creative Suite).
• Experience supervising, leading, and mentoring students/student groups from diverse backgrounds.
• Possess or be eligible to possess a valid CA Driver's License.

Application Procedures

Click "Apply Now" to complete the CSULB Online Employment Application.

Please fill out the application completely. It is important that all sections of the online application are completed fully and accurately. Be sure to include all relevant education and experience. Your application will be used to determine whether you meet the minimum qualifications for this position.